We check your forecast against what buyers said on the calls, and coach your reps from the same calls.

It starts free with Sales Fact or Fiction: which of the deals in your number are real, which keep getting pushed, and the next move on each.

See which deals you can still close → A 25-minute call. Then the next move on every deal.
Forecast as committed$525K
Forecast the calls back up$350K
Example forecast readout
DealAmountVerdict
Fernhollow Cloud$210KFact
Larkspur Payroll$140KFact
Harbor Analytics$95KFiction
Pinecrest Software$80KFiction

You bring the forecast. We read what each buyer said on the calls.

Sales teams trained on the RevHeat Sales Methodology and coaching

Cisco Salesforce Microsoft ADP LinkedIn Abbott Samsung Insperity Arctic Wolf Envestnet Big Nerd Ranch Third & Grove Hidden Level
$1.5Bin client sales influenced
200+sales teams
25 yearsof building sales teams

Your buyers already told your team. Nobody wrote it down.

What worries them. What they tried before you. Why the deal stalled. They say it on the call, your rep hears it, and it’s gone by dinner.

You weren’t on that call. You can’t be on all of them. So the deal went into your forecast the way it was described to you, and you find out at quarter end.

Then we make it change how your team sells.

A sales approach built with you

We build how your team sells with you, starting from what your buyers say on the calls.

Coaching from the calls

Each rep gets the next move from their own calls. Your managers get what to change before Monday, and we check the next call to see if it did.

Your buyers’ words, where they’re needed

Right now your marketing team is writing to a buyer they’ve never heard speak. Every month, what buyers said on the calls goes to marketing, prospecting and the product list.

Yours to keep

What we find stays in your business. Each month of calls sharpens how your team sells and what your company says.

It starts with your forecast.

Sales Fact or Fiction. Which of the deals in your number are real, which keep getting pushed, and the next move on each. Free, for teams that sell on calls and record them.

  1. 01

    A 25-minute fit call

    Tell us how your team sells and what’s in this quarter’s number. We check you have enough recorded calls to read.

  2. 02

    You share recordings

    Send 30 to 60 days of sales calls from whatever your team already records on. We read them deal by deal.

  3. 03

    We walk through every deal

    In a second meeting, you see each open deal marked fact or fiction, what on the calls decided it, and the next move on each while it’s still open.

See which deals you can still close →

“95% of our pipeline wasn’t real.”

Today he calls it qualified and predictable.

Brad GarberBrad GarberCOO, Hidden Level

AI reads the calls; 25 years of building sales teams tells it what matters.

Every call gets coached, so the rep knows what to do on the next one. Every deal gets judged on what its buyers said, call after call.

Ken Lundin talking with a sales team during a training session

01One call

Harbor AnalyticsCall 3 of 3 · coaching for the rep

Keep doing this

  • You opened with what they told you last call, in their words. They added to it.

Run the next call in this order

  1. Ask what waiting costs them.They said “let’s revisit after Q1” and you moved on.
  2. Get the person who signs on the next call.Only the analytics lead has joined. Ask who else has to say yes.
  3. Hold pricing until they name a problem worth paying to fix.You sent numbers before anyone at Harbor said what is broken.
Harbor Analytics · $95KStalling

In the CRM Commit, closes Nov 15

How it got here

  1. Call 1Where it startedThe analytics lead asks about reporting. No cost named.
  2. Call 2Edged downPricing goes out. Nobody else from Harbor joins.
  3. Call 3Moved down“Let’s revisit after Q1.” The rep agrees and moves on.

What kills this deal

Decision maker not engaged
Three calls, and the person who signs has never joined one.
Urgency fading
Nobody at Harbor has said what waiting costs them.

The move that changes this deal

Ask the analytics lead to bring whoever signs to the next call. Open with what waiting until after Q1 costs them.

Ken Lundin, founder of RevHeat, smiling, in a black T-shirt

Same training. One team tripled. The next one didn’t move.

The difference was what each rep did on the next call.

The training you bought wasn’t wasted. Nobody checked it on the next call. We do.

So I built the company I needed back then. No manager can be on every call. No founder can. So we built something that is. The RevHeat Platform reads every call; my team coaches every rep from it, checks the new habit happened, and feeds what shows up across the team back into the strategy, the coaching and the marketing.

Ken Lundin, Founder of RevHeat

Which deals in your forecast are real?

See which deals you can still close → A 25-minute call. Then the next move on every deal.