REVHEAT is a revenue architecture firm founded by Ken Lundin. We build predictable sales systems for founders and CEOs doing $3M–$150M who want to scale revenue without adding headcount. Our core methodology is the SmartScaling™ Framework — 4 pillars, 11 functions, and 66 specific deliverables that must be in place at every stage of growth.

What does the 45-Minute Revenue Diagnostic involve?

It's a private working session — not a pitch. You talk to Ken Lundin's team about where growth is stuck. We come back with the 3 highest-leverage fixes in your revenue system, a sequenced improvement plan, and leading indicator metrics so you know it's working in days, not quarters. No prep required. No homework.

How is REVHEAT different from hiring a fractional CRO?

A fractional CRO gives you part-time leadership. REVHEAT gives you a complete operating system. We don't just advise — we build the architecture and train the team to run it. When we're done, you own the system. The fractional CRO leaves; your system stays.

How is REVHEAT different from EOS or Scaling Up?

EOS and Scaling Up are operational frameworks you install yourself. They're useful for operations — and light on sales. REVHEAT is a done-with-you revenue system built specifically for scaling sales, pipeline, and margins. We deliver dollar-linked ROI math, not just scorecards.

How long does it take to see results?

Leading indicators — pipeline velocity, stage conversion, forecast accuracy — typically move within 30–45 days. Compounding growth takes quarters. We're not a quick fix. We're a system that makes revenue boringly predictable.

Do I need to hire more salespeople?

Usually not first. Most companies doing $3M–$150M have enough people. What they lack is clarity, sequence, and a system that forces progress. We typically get 2x the revenue from the same team before recommending any new hires.

Is this just sales coaching?

No. Coaching changes attitudes. Architecture changes outcomes. We build the system, document the plays, configure the CRM standards, build the pipeline qualification framework, set the meeting cadence, and install the metrics. Coaching is 1% of what we do.

What industries does REVHEAT serve?

REVHEAT primarily serves technical and service-based B2B businesses doing $3M–$150M. We've worked across software, professional services, manufacturing, hardware, staffing, and 20+ other industries. The SmartScaling™ Framework applies wherever a team sells to businesses.

What does REVHEAT cost?

Engagements are scoped to your stage and goals. Start with the free 45-Minute Revenue Diagnostic — if there's a fit, we'll build a custom scope. Most founders find the ROI math covers the investment many times over within the first year.

What is Ken Lundin known for?

Ken Lundin is known as The $1B Sales Architect — a title built from generating over $1.5B in client sales, helping create 5 unicorn companies, and building the Revenue Scaling Architecture™ methodology. He is the founder of REVHEAT and author of The Smart Scaling Formula. He has worked with companies across North America, Europe, LATAM, and Asia.

RevHeat

See how it works →

For leaders who own the sales number

Your whole team
sells like your
best rep.

Most fixes hand you advice, then walk away. RevHeat installs the system that runs the selling and lifts every rep. And it’s yours to keep.

See how it works → See it on a real deal · no commitment

In RevHeat: every rep climbing toward your best — not just one.

$1.5BClient sales influenced

200+Teams served

25 yrsBuilding revenue systems

Stop depending on a few quarterly heroes to hit the number. Every rep can carry a deal — and managers can finally see it coming.

You’ve tried everything but the system.

You’ve tried real fixes. Each one worked on a single piece, then stopped at the edge of the next. None of them connect into a system that compounds. RevHeat connects the whole chain into one system — and it gets sharper every month.

“Great frameworks. But I still had to go do it all myself.”

You — after the last sales training

“The agency booked meetings. Then nothing else happened.”

You — after the lead-gen agency

“We bought the tools and the AI seats. But I’ve no idea if anyone’s using them — or if any of it’s helping.”

You — after wiring up your own stack

“I’m supposed to master the software, the sales, AND the operations. Nobody is all three.”

You — every VP and sales leader

See it side by side: where each fix stops — and where RevHeat keeps going.

The job

Get leads

Close more

Scale the team

Where it stops

A sales training

–

Sells knowing. You still go do it all yourself.

A lead-gen agency

–

Books meetings. Then nothing else happens.

A stack of tools + AI

–

More tabs. Nothing talks to anything.

One person to run it all

–

Capped by one person’s time — who then leaves.

RevHeat — the whole system

All of it, connected — installed, running, and it compounds every month.

Owned & connected Partial — one piece, on its own Doesn’t touch it

4× Inc. 500CEO — built & scaled it four times

$250M & $30Mclient exits, built on the method

25 yearsin the room on real deals

Why we built it backwards

Why did the same training triple one team’s win rate — and bounce right off the next?

I coached teams for years. Made the Inc. 500 four times. Same playbook, same industry — one team tripled its win rate. The next snapped right back to old habits, like we were never there. That gap ran me for a decade.

The answer was one word: behavior — not knowledge. Knowing the play never changed what a rep did on the next call.

Three things decided whether it stuck. Nobody enforced the playbook. No one had time to coach every call. And what customers said never made it back into how we sold. So the training wore off, and the team drifted home.

So I built the company I needed back then — one that installs the doing, coaches every rep from the playbook, and only wins when your team stops needing us.

— Ken Lundin, Founder of RevHeat

Proof — the bottleneck breaks

“They didn’t just give us a strategy. They built the machine — and revenue stopped running through me.“

Stacy HenryCEO · Big Nerd Ranch

How your team gets better · the engine

You don’t want a sharper playbook. You want a team that performs.

Most playbooks are built on opinion. RevHeat is built on what your buyers actually say. We read every real sales call — the objections, the stalls, the moment they decide to buy. That becomes your playbook. Then we coach every rep from it, one at a time, until they don’t just know the play — they run it.

What happens in the first 30 days

We read what your buyers actually said

Every call, in your prospect’s own words — the objection, the stall, the reason they bought. Not a guess.

→

We coach every rep from it

Built from $1.5B in real sales — one rep at a time. Not the one call your manager had time for. All of them.

→

We see if it’s working

Do they run it, and are they getting better? Their numbers move call by call — measured, not guessed.

→

You get a weekly report

Who’s improving, who’s stuck, and exactly what to do about it.

→

Day 30: the proof

We show you the exact changes that close more deals, faster.

↺ Then it runs again — and the playbook gets sharper every month.

You can finally answer

“Is Johnny following the playbook? Is he getting better?”

You’ll know before he misses another quarter — not after the number’s already gone.

Johnny D. · Account Exec

Following the playbookYes

Trend this month↑ Improving

Discovery stepWas skipping — coached

Quota riskLow

Proof it works on people

The best proof isn’t a logo. It’s a rep who stopped missing.

Company results are the sum of this: one rep — or one account — getting better, year after year. That’s what the engine is built to do.

A rep who started on a performance plan

$4M→$8M→$22M

Three straight years. The same rep who was nearly let go.

Rodrigo Perez-VelascoAccount Executive · Big Nerd Ranch

One account he owned

$400K→$7M→$20M→$38M

Four years, one step at a time. Not a one-time spike.

Don WedingtonClient Partner · Stellar Elements

What clients say

Real companies. Real numbers.

Brad GarberCOO · Hidden Level

“An 8× jump in valuation and a 3× backlog of booked revenue going into 2025.”

8×valuation

Justin EmondOwner · Third & Grove

“Our win rate tripled once RevHeat installed a real process the team could run without me.”

3×win rate

Craig JohnsonPresident

“42% sales growth in year one. The infrastructure to actually scale. The ROI was undeniable.”

42%sales growth, year one

Named clients · Real figures

day
guarantee

Prove it in 30 days — or your money back.

In your first 30 days, we show you exactly where you’re losing deals and the precise changes that will close more — documented, so your team can run them and won’t drift back. If we don’t show you that, you get every dollar back.

No “it depends.” A specific diagnosis and a written plan — in 30 days.

Next step

See it work on one of your real deals.

Book a 20-minute walkthrough. We’ll show you the engine running on a deal like yours — and how your team improves this quarter, not next year. No pitch deck. No commitment.

Your team hits the number — and you’re the leader who made it happen.

STEP 01

We get your calls recording

Already recording? Great. If not, we set it up for you in minutes.

STEP 02

We build your playbook

Built on your own deals, in days — not months. Yours to keep, no matter what.

STEP 03

You watch your team improve

See each rep get better — and know it before the quarter’s on the line.

Book your walkthrough →

20 minutes · No pitch, no commitment