REVHEAT is a revenue architecture firm founded by Ken Lundin. We build predictable sales systems for founders and CEOs doing $3M–$150M who want to scale revenue without adding headcount. Our core methodology is the SmartScaling™ Framework — 4 pillars, 11 functions, and 66 specific deliverables that must be in place at every stage of growth.

What does the 45-Minute Revenue Diagnostic involve?

It's a private working session — not a pitch. You talk to Ken Lundin's team about where growth is stuck. We come back with the 3 highest-leverage fixes in your revenue system, a sequenced improvement plan, and leading indicator metrics so you know it's working in days, not quarters. No prep required. No homework.

How is REVHEAT different from hiring a fractional CRO?

A fractional CRO gives you part-time leadership. REVHEAT gives you a complete operating system. We don't just advise — we build the architecture and train the team to run it. When we're done, you own the system. The fractional CRO leaves; your system stays.

How is REVHEAT different from EOS or Scaling Up?

EOS and Scaling Up are operational frameworks you install yourself. They're useful for operations — and light on sales. REVHEAT is a done-with-you revenue system built specifically for scaling sales, pipeline, and margins. We deliver dollar-linked ROI math, not just scorecards.

How long does it take to see results?

Leading indicators — pipeline velocity, stage conversion, forecast accuracy — typically move within 30–45 days. Compounding growth takes quarters. We're not a quick fix. We're a system that makes revenue boringly predictable.

Do I need to hire more salespeople?

Usually not first. Most companies doing $3M–$150M have enough people. What they lack is clarity, sequence, and a system that forces progress. We typically get 2x the revenue from the same team before recommending any new hires.

Is this just sales coaching?

No. Coaching changes attitudes. Architecture changes outcomes. We build the system, document the plays, configure the CRM standards, build the pipeline qualification framework, set the meeting cadence, and install the metrics. Coaching is 1% of what we do.

What industries does REVHEAT serve?

REVHEAT primarily serves technical and service-based B2B businesses doing $3M–$150M. We've worked across software, professional services, manufacturing, hardware, staffing, and 20+ other industries. The SmartScaling™ Framework applies wherever a team sells to businesses.

What does REVHEAT cost?

Engagements are scoped to your stage and goals. Start with the free 45-Minute Revenue Diagnostic — if there's a fit, we'll build a custom scope. Most founders find the ROI math covers the investment many times over within the first year.

What is Ken Lundin known for?

Ken Lundin is known as The $1B Sales Architect — a title built from generating over $1.5B in client sales and building the Revenue Scaling Architecture™ methodology. He is the founder of REVHEAT and author of The Smart Scaling Formula. He has worked with companies across North America, Europe, LATAM, and Asia.

Nobody Checks If Anyone Runs Your Sales Playbook

You paid for sales training. You still can’t tell if your reps are using it.

The number hasn’t moved much since. Even if it had, you couldn’t tell whether the training did it.

You know coaching matters. You can’t be on every call. Neither can your manager, on top of everything else the job asks.

So we count it. We build the playbook with you, and you approve it. Inside seven days we count how many of your reps do what it says on a live call, and show you the number. Again every week. At day thirty we count once more. If it didn’t go up, you don’t pay.

Nobody has the hours to listen to every call. So AI reads them and checks each one against the playbook you approved. What it looks for comes from 25 years of building sales teams. Keep the call recorder you have.

Book a 20-minute call →

Sound familiar?

You’ve heard these before.

Examples of the updates leaders hear from reps. The question is what happens next.

The deal that keeps moving

“They really want to buy.”

Another month passes. What still needs to happen before they can say yes?

The last-week scramble

“We may need to discount.”

Is price the obstacle, or is the buyer still unsure what the offer is worth?

The message that stopped landing

“They’ve gone quiet.”

Have their priorities changed? Does your message still answer what matters to them?

Your best reps find a way forward. The opportunity is to help more of the team do it.

What RevHeat does

A better way to sell.
Built around your buyers.

We build the selling approach, help your reps use it, and turn what buyers tell you into improvements across your business. Here’s how the work connects.

Your buyers + business

Who you sell to. What matters to them.

Your ideal customers, industry, offer, and real sales conversations.

Your playbook—or ours as a starting point

Build on what already works.

We bring in your playbook and training. If you don’t have them, we start with our approach and tailor it to your team.

One selling approach, personalized for your business.
You approve it before your team puts it to work.

Your industry.Your buyers.
Your business.What we build around.

01 Build the approach

Give more reps a way to win.

Together, we turn those inputs into clear targeting, messaging, a sales process, and a hiring plan that fit your business.

You getYour approved selling approach

Explore the approach

02 Put it into practice

Help reps use it on real deals.

Always-on coaching gives reps their next move. Weekly reviews give managers clear priorities and check whether the coaching was used.

You getRep coaching + weekly priorities

Explore the coaching

03 Learn from buyers

See what the sales update misses.

The RevHeat Platform analyzes your calls. We review recurring objections, buyer needs, and missed next steps against the way you want your team to sell.

You getFindings from real buyer conversations

See how the work happens

04 Improve the business

Change more than the next call.

Each month, we use those findings to recommend changes to targeting, marketing, your offer, and hiring or onboarding. You decide what changes.

You getApproved changes to put into practice

Explore the full system

Every improvement feeds the next round. We work approved changes back into your selling approach and coaching, then check how your team uses them.

Client results

More of the team can become the people you count on.

These are individual client results, built over years of selling. The work reaches the rep, the account, and the business.

From a performance plan to top producer

$4M→$8M→$22M

Three straight years. The same rep who was nearly let go.

Rodrigo Perez-VelascoAccount Executive · Big Nerd Ranch

One account he owned

$400K→$7M→$20M

One account, built year by year.

Don WedingtonClient Partner · Stellar Elements

Working with RevHeat

Build on what works. Fix what holds sales back.

A playbook you trust, a method that lives in a few people’s heads, or nothing written down yet. We start where you are and make the work useful to the whole team.

Judgment earned carrying the number.

Ken Lundin has carried the number himself and worked with more than 200 sales teams over 25 years. He helps you decide what matters in your business and what to change first.

Ken Lundin · Founder, RevHeat

Support that carries the work forward.

RevHeat’s team helps turn those decisions into the words, habits, and coaching your reps use. The RevHeat Platform brings buyer conversations and follow-through into the work.

You decide what changes. Your company keeps what it learns.

30

day
guarantee

The part we put a number on

We’ll change how your reps sell in 30 days — or your money back.

Strategy is hard to count. Whether your reps run it is not. Inside seven days, we count how many of your reps actually do what your playbook says on a live call. We show you that number. You see it again every week after that. Thirty days later we count one last time. If it didn’t go up, you don’t pay.

By day 30, you have: your agreed selling approach in writing, coaching from the first call, weekly priorities, and your first monthly buyer review. You approve the changes.

And you keep what we found. At day 30 we hand you the exact changes that close more of your deals — in writing. Those are yours. Even if you take the refund.

One number. Measured the same way twice. You see both.

Your sales number shouldn’t depend on the same few reps.

You paid for sales training. You still can’t tell if your reps are using it.

You’ve heard these before.

“They really want to buy.”

“We may need to discount.”

“They’ve gone quiet.”

A better way to sell.
Built around your buyers.

Who you sell to. What matters to them.

Build on what already works.

Give more reps a way to win.

Help reps use it on real deals.

See what the sales update misses.

Change more than the next call.

More of the team can become the people you count on.

What would help more of your reps win?

Build on what works. Fix what holds sales back.

Judgment earned carrying the number.

Support that carries the work forward.

We’ll change how your reps sell in 30 days — or your money back.

Find what will help more of your reps win.

Your sales number shouldn’t depend on the same few reps.

You paid for sales training. You still can’t tell if your reps are using it.

You’ve heard these before.

“They really want to buy.”

“We may need to discount.”

“They’ve gone quiet.”

A better way to sell.Built around your buyers.

Who you sell to. What matters to them.

Build on what already works.

Give more reps a way to win.

Help reps use it on real deals.

See what the sales update misses.

Change more than the next call.

More of the team can become the people you count on.

What would help more of your reps win?

Build on what works. Fix what holds sales back.

Judgment earned carrying the number.

Support that carries the work forward.

We’ll change how your reps sell in 30 days — or your money back.

Find what will help more of your reps win.

A better way to sell.
Built around your buyers.