Every team has a
sales playbook.
Nobody checks if
anyone runs it.
RevHeat reads every sales call your team makes. All of them, every week. We score each one against the moves that win your deals, then tell the rep exactly what to ask on their next call. Word for word. Then we check whether they did. In seven days you’ll know how many of your reps actually ran the moves that win. Nobody in your building can tell you that today.
Example data. In RevHeat, these are your reps and your playbook steps.
Every decision you make about sales is a guess.
Comp plans. Hiring. What you spend on marketing.
Not because you’re careless — because of where the information comes from. Whether a deal is real, what your customers actually want, why they buy or don’t: all of it reaches you secondhand, from the person who was busy selling at the time. And you only ever hear about a fraction of those conversations.
Name the last thing a customer said to one of your reps that changed a decision you made. Not a deal — a decision.
You’ve tried everything but the system.
You’ve tried real fixes. Each one worked on a single piece, then stopped at the edge of the next. None of them connect into a system that compounds. RevHeat connects the whole chain into one system — and it gets sharper every month.
“Great frameworks. But I still had to go do it all myself.”
You — after the last sales training“The agency booked meetings. Then nothing else happened.”
You — after the lead-gen agency“We bought the tools and the AI seats. But I’ve no idea if anyone’s using them — or if any of it’s helping.”
You — after wiring up your own stack“I’m supposed to master the software, the sales, AND the operations. Nobody is all three.”
You — every VP and sales leaderWhere each fix stops — and where RevHeat keeps going.
I coached teams for years. Made the Inc. 500 four times. Same playbook, same industry — one team tripled its win rate. The next snapped right back to old habits, like we were never there. That gap ran me for a decade.
The answer was one word: behavior — not knowledge. Knowing the play never changed what a rep did on the next call.
Three things decided whether it stuck. Nobody enforced the playbook. No one had time to coach every call. And what customers said never made it back into how we sold. So the training wore off, and the team drifted home.
So I built the company I needed back then — one that installs the doing, coaches every rep on the moves that win, and only wins when your team stops needing us.
“They didn’t just give us a strategy. They built the machine — and revenue stopped running through me.“
You don’t want a sharper playbook. You want a team that performs.
Most playbooks are built on opinion. RevHeat is built on what your buyers actually say. We read every real sales call — the objections, the stalls, the moment they decide to buy. That becomes your playbook. Then we coach every rep from it, one at a time, until they don’t just know the play — they run it. AI is the only reason that’s possible. Nobody reads three hundred calls by hand.
It’s your playbook.
Already sell a certain way? We import your method and make sure it actually gets run, exactly as you wrote it. Nothing written down yet? We install ours — the method behind $1.5 billion in sales — and tailor it to your team, your market, your deals. Either way it’s built from your own winning calls. Either way it’s yours to keep.
In RevHeat, these are your steps, in your words.
Whispering in a rep’s ear makes them worse.
Live prompts make a rep freeze. They stop listening to the buyer and start reading a screen. The prospect feels it every time. RevHeat coaches after the call, when the rep can actually take it in. Then it checks the next call to see if it stuck.
Every note points to the moment in the call that earned it.
The best proof isn’t a logo. It’s a rep who stopped missing.
Company results are the sum of this: one rep — or one account — getting better, year after year. That’s what this is built to do.
Real companies. Real numbers.
Your buyers changed. Nobody sent a memo.
The moves your team runs were built for the buyer you had two years ago. That buyer has a new boss, a smaller budget, and three options you’ve never heard of. Your reps hear it first. Every day. On the phone. Then the call ends and it’s gone.
Your CRM won’t catch it. Your CRM holds what your rep typed. “Lost — price” is a checkbox, not a reason.
Every signal points to the calls it came from.
Your marketing still uses last year’s words. The words that won last month’s deals are sitting in a recording nobody opened.
Every month, more of those calls pile up. Nobody on your team ever hears what worked.
This isn’t a second system. It’s the same monthly report you already get — it just also tells you what changed outside your building, and what already worked inside it. You still say yes or no before anything goes into the playbook.
guarantee
I’ll change how your reps sell in 30 days — or your money back.
Inside seven days, we count how many of your reps actually do what your playbook says on a live call. We show you that number. You see it again every week after that. Thirty days later we count one last time. If it didn’t go up, you don’t pay.
And you keep what we found. At day 30 we hand you the exact changes that close more of your deals — in writing. Those are yours. Even if you take the refund.
See exactly how this would run on your team.
Book 20 minutes. We read a real call in front of you. Then we map what you saw to how you sell, your reps and your deal size.
You watch it run on our account
Not slides. We open it up and let it work. You see the calls it read, and whether each rep did what they were told.
We map it to your team
How you sell, your deal size, your reps. What your first 30 days would produce — specifically, not “it depends.”
You leave with the plan either way
The one change that would move your number most. Yours to run — with us or without us.
Your team hits the number — and you’re the leader who made it happen.