For leaders who own the sales number

Every team has a
sales playbook.
Nobody checks if
anyone runs it.

RevHeat reads every sales call your team makes. All of them, every week. We score each one against your playbook, then tell the rep exactly what to ask on their next call. Word for word. Then we check whether they did.

See how it works → See it on a real deal · no commitment

Example data. In RevHeat, these are your reps and your playbook steps.

$1.5BClient sales influenced
200+Teams served
25 yrsBuilding revenue systems
Stop depending on a few quarterly heroes to hit the number. Every rep can carry a deal — and managers can finally see it coming.

You’ve tried everything but the system.

You’ve tried real fixes. Each one worked on a single piece, then stopped at the edge of the next. None of them connect into a system that compounds. RevHeat connects the whole chain into one system — and it gets sharper every month.

A

“Great frameworks. But I still had to go do it all myself.”

You — after the last sales training
B

“The agency booked meetings. Then nothing else happened.”

You — after the lead-gen agency
C

“We bought the tools and the AI seats. But I’ve no idea if anyone’s using them — or if any of it’s helping.”

You — after wiring up your own stack
D

“I’m supposed to master the software, the sales, AND the operations. Nobody is all three.”

You — every VP and sales leader
See it side by side: where each fix stops — and where RevHeat keeps going.
The job
Get leads
Close more
Scale the team
Where it stops
A sales training
Sells knowing. You still go do it all yourself.
A lead-gen agency
Books meetings. Then nothing else happens.
A stack of point tools
More tabs. Nothing talks to anything.
One person to run it all
Capped by one person’s time — who then leaves.
RevHeat — the whole system
All of it, connected — installed, running, and it compounds every month.
Owned & connected Partial — one piece, on its own Doesn’t touch it
4× Inc. 500CEO — built & scaled it four times
$250M & $30Mclient exits, built on the method
25 yearsin the room on real deals
Ken Lundin, founder of RevHeat
Why we built it backwards
Why did the same training triple one team’s win rate — and bounce right off the next?

I coached teams for years. Made the Inc. 500 four times. Same playbook, same industry — one team tripled its win rate. The next snapped right back to old habits, like we were never there. That gap ran me for a decade.

The answer was one word: behavior — not knowledge. Knowing the play never changed what a rep did on the next call.

Three things decided whether it stuck. Nobody enforced the playbook. No one had time to coach every call. And what customers said never made it back into how we sold. So the training wore off, and the team drifted home.

So I built the company I needed back then — one that installs the doing, coaches every rep from the playbook, and only wins when your team stops needing us.

— Ken Lundin, Founder of RevHeat
Proof — the bottleneck breaks
“They didn’t just give us a strategy. They built the machine — and revenue stopped running through me.
Stacy Henry
Stacy HenryCEO · Big Nerd Ranch
The Enforcement Loop · how your team gets better

You don’t want a sharper playbook. You want a team that performs.

Most playbooks are built on opinion. RevHeat is built on what your buyers actually say. We read every real sales call — the objections, the stalls, the moment they decide to buy. That becomes your playbook. Then we coach every rep from it, one at a time, until they don’t just know the play — they run it. AI is the only reason that’s possible. Nobody reads three hundred calls by hand.

What happens in the first 30 days
1
We read what your buyers actually said
Every call, in your prospect’s own words — the objection, the stall, the reason they bought. Not a guess.
2
We tell each rep what to ask next
The one move that matters on their next call, and the exact questions to ask. Word for word. Built from $1.5B in real sales.
3
We see if it’s working
Do they run it, and are they getting better? Their numbers move call by call — measured, not guessed.
4
You get a Monday brief
One email before your sales meeting: the one pattern to fix, the exact line to run at the meeting, which deals are slipping, and who’s getting better.
5
Day 30: the proof
We show you the exact changes that close more deals, faster.
↺ Then it runs again. Every month we bring you the changes worth making to your playbook — you say yes or no.
What gets enforced

It’s your playbook.

Already sell a certain way? We import your method and enforce it exactly as you wrote it. Nothing written down yet? We install ours — the method behind $1.5 billion in sales — and tailor it to your team, your market, your deals. Either way it’s built from your own winning calls. Either way it’s yours to keep.

Example data. In RevHeat, these are your steps, in your words.

Why it coaches after, not during

Whispering in a rep’s ear makes them worse.

Live prompts make a rep freeze. They stop listening to the buyer and start reading a screen. The prospect feels it every time. RevHeat coaches after the call, when the rep can actually take it in. Then it checks the next call to see if it stuck.

No score without proof. Every score, every risk flag, every coaching note points to the exact moment in the call that earned it.

Example data. Every note points to the moment in the call that earned it.

Proof it works on people

The best proof isn’t a logo. It’s a rep who stopped missing.

Company results are the sum of this: one rep — or one account — getting better, year after year. That’s what the engine is built to do.

A rep who started on a performance plan
$4M$8M$22M
Three straight years. The same rep who was nearly let go.
Rodrigo Perez-Velasco
Rodrigo Perez-VelascoAccount Executive · Big Nerd Ranch
One account he owned
$400K$7M$20M$38M
Four years, one step at a time. Not a one-time spike.
Don Wedington
Don WedingtonClient Partner · Stellar Elements
What clients say

Real companies. Real numbers.

Brad Garber
Brad GarberCOO · Hidden Level
“An 8× jump in valuation and a 3× backlog of booked revenue going into 2025.”
valuation
Justin Emond
Justin EmondOwner · Third & Grove
“Our win rate tripled once RevHeat installed a real process the team could run without me.”
win rate
Craig Johnson
Craig JohnsonPresident
“42% sales growth in year one. The infrastructure to actually scale. The ROI was undeniable.”
42%sales growth, year one
Named clients · Real figures
30
day
guarantee

Prove it in 30 days — or your money back.

In your first 30 days, we show you exactly where you’re losing deals and the precise changes that will close more — documented, so your team can run them and won’t drift back. If we don’t show you that, you get every dollar back.

No “it depends.” A specific diagnosis and a written plan — in 30 days.
The walkthrough

See exactly how this would run on your team.

Book 20 minutes. We run the engine in front of you. Then we map what you saw to your motion, your reps and your deal size.

STEP 01

You watch it run on our account

Not slides. We open the engine and let it work. You see the calls it read, and whether each rep did what they were told.

STEP 02

We map it to your team

Your motion, your deal size, your reps. What your first 30 days would produce — specifically, not “it depends.”

STEP 03

You leave with the plan either way

The one change that would move your number most. Yours to run — with us or without us.

Your team hits the number — and you’re the leader who made it happen.

Show up and Ask RevHeat is yours for a week — free. Our AI, built on the same method the engine runs on. Deal strategy, the objection you’re stuck on, the reply you don’t want to write. Yours for seven days whether or not we work together.
Book my 20 minutes →
No prep. No homework. No slide deck.