Hard Work Is How You Got Here.
It's Also What's Keeping You Stuck.

REVHEAT builds the revenue architecture that breaks your ceiling — so growth compounds without you carrying every deal.

Trusted by 200+ founders and companies including Samsung. 

4.9 out of 5 stars from 47 reviews
Rated 4.7 out of 5
The Top 1% Don't Work Harder. They Build Differently.

What the 1% Know That the 99% Don't

There are two games being played in business. Most founders only know one of them.

The 1% didn’t get there by outworking the 99%. They learned a different game — one where the business runs without them, scales without breaking, and produces predictable revenue they can defend to a board, a buyer, or a bank.

That’s the only game REVHEAT plays.

What you want

what we deliver

The Operator Trap

If Every Deal Still Runs Through You, You Don't Own a Business. You Own a Job.

You know the feeling. It’s 2 AM. Revenue is up. Team is bigger. And you’re still drowning.

The Head of Sales you hired “needed time to assess.” Now it’s Q2, you’ve got a few wins, more misses, and a familiar story: two steps forward, one step back, then a reset.

Your VPs don’t stick. Vacations fail — the deals collapse the moment you’re offline. Clients trust only you. Your pipeline review is, honestly, hope dressed up as probability.

More hires haven’t fixed it. More effort hasn’t fixed it. More hustle hasn’t fixed it.

Because the problem isn’t the people. It’s the architecture.

The same thing that built your business to where it is — your hustle, your presence, your hands-on everything — is now the ceiling you can’t break through.

67% of companies that reach $10M never reach $50M.
That’s not bad luck. That’s architecture failure.
No fluff, No pitch

45 Minutes. No Pitch. Just the 3 Constraints Killing Your Growth.

The 45-Minute Revenue Diagnostic is a private working session with Ken Lundin’s team.

Not a sales call. Not a deck. A working session.

You’ll leave with:
  • The 3 highest-leverage fixes in your revenue system — specific to your stage, not generic “advice”
  • A clear sequence for system, process, and people changes that unlock scale without adding headcount
  • Leading indicator metrics so you know it’s working in days, not quarters

No homework. No prep. Show up, tell us where it hurts, and we’ll tell you exactly what’s breaking and what to fix first.

The 3 highest‑leverage fixes

In your revenue system (not generic “advice”).

A clear sequence

For systems/process/people changes that unlock scale without adding headcount

Owner visibility metrics

So you know if it’s working in days—not quarters.

Market Value Created
$ 0 B+
Sales Generated
$ 0 B+
Companies Scaled to
0 +

What Founders Say

— Stacy Henry

CEO

“From the edge of bankruptcy to 500% growth and a strategic exit to a NYSE buyer. With the same number of sellers.”

— Justin Edmunds

Agency Owner

“Win rate up ~300% in 6 months. Most profitable year in company history.”

— Craig Johnson

President

“42% growth in under 12 months. Real impact on our business and our people.”

Built on Data, Not Opinions.

Not Theory. Built on Data from 2.5 Million Sellers in 33,000 Companies.

The Sales Alpha Roadmap™ is what separates REVHEAT from every other consultant who’s handing you frameworks built from their last job.

We benchmark your team against data from 2.5 million sellers across 33,000 companies. That data tells us — specifically, by role, by function, by dollar — where your gaps are, how much each gap is costing you, and the exact steps to close it.

You get:
  • Specific diagnostics — why new business stalls, where accounts should be growing, who to coach and who to move
  • Dependable ROI math — dollar-linked improvement by role, with timelines and exact steps
  • System design — pipeline stages, operating cadence, hiring profiles, comp structure — one machine, not a stack of templates

What Owners Actually Get (Outcomes, Not Activities)

Revenue Architecture & Operating System

  • ICP, offer positioning, and pricing/margin logic
  • Pipeline architecture with stage exit criteria
  • Owner visibility dashboard (leading to lagging indicators)
  • Weekly operating cadence that keeps deals moving

Team
Effectiveness

  • Role clarity, scorecards, and real quotas
  • Coaching plans that change behavior — not just attitude
  • Hiring profile and interview kit for top reps and leaders

Bigger Deals,
Better Margins

  • Enterprise pursuit frameworks that land larger clients
  • Account expansion plays that compound lifetime value
  • Proposal, negotiation, and margin protection system

Why REVHEAT Beats "Coaching" and One-Size Frameworks

Built for founders who want predictable revenue without headcount bloat.
Feature
REVHEAT — Smart Scaling OS
Generic Coaches
EOS / Scaling Up
Done‑for‑you systems
Yes — we build the architecture and help you implement
No — advice and templates
No — framework you install yourself
AI‑enhanced execution
Yes — playbooks, call guides, and next‑best‑action prompts
No
No
Founder offload
Built‑in — clear owners, operators, and dashboards
No — more work for you
Kinda — depends on your implementer
Built for $3M–$10M stage
Yes — scale without adding bodies
One‑size‑fits‑all
Often enterprise‑first
Predictable ROI metrics
Dollar‑linked improvement by role + timeline
Vague “progress”
Scorecards, not ROI
Team adoption
Operating cadence + live deal reviews
Motivation, not mechanics
Meeting rhythm, light enablement
Headcount dependency
More revenue per rep first
Typically recommend hires
Often recommends new seats
Speed to signal
30–45 days leading indicators
Slow/variable
Depends on team discipline
Engagement model
Owner‑led system, we co‑build
Advice you must execute
You run the playbook
Net effect
Boringly predictable revenue
More to‑dos, little lift
Useful ops, light on sales engine

Short working session. If it’s the fastest path, we’ll use a 45‑Minute Diagnostic—no extra hoops.

Before and With REVHEAT

Why Heads of Sales Keep Failing (and How Owners Stop the Cycle)

What happens now:

What happens with REVHEAT:

The SmartScaling™ System: 4 Pillars. 11 Functions. 66 Deliverables.

Most companies don’t have a growth problem. They have a gap problem. Specific things that aren’t documented, aren’t owned, and aren’t driving outcomes.

The SmartScaling™ Framework maps exactly what has to be in place at every stage of growth. The average company scores 47 out of 100. Most don’t know what they’re missing until something breaks — publicly, expensively.

Your weakest pillar determines your actual stage — not your revenue.

Schedule a 45‑Minute Diagnostic

We map the system, not your symptoms. In one call you’ll know if we can help. No pitch deck. No fluff.

Get a Revenue Acceleration Plan


Your exact priorities by quarter: system changes, process fixes, hiring plan, training plan, metrics.

Execute With Us or In‑House


Run it with your team or have us build it alongside you. Either way, you own the system.

For or Not for you

Who This Is For. And Who It's Not.

Meet Ken Lundin

Meet Ken Lundin — The $1B Sales Architect

Ken Lundin is the founder of REVHEAT and author of The Smart Scaling Formula: How the Top 1% Break Through $10M and Beyond.

He built the Revenue Scaling Architecture™ from real operator work across North America, Europe, LATAM, and Asia — helping founders go from 2 reps to 20 to 40, and from carrying sales to owning the system.

$1.5B+ in client sales. 5 unicorns. 100+ founders. 20+ industries.

He’s not a speaker who studies companies. He’s an operator who built them.

Book Your 45-Minute Revenue Diagnostic

Choose a time that works for you. All sessions are with REVHEAT’s senior team. You won’t get a junior associate.

Our Experience Is Your Advantage

Hear what founders and CEOs have to say about working with REVHEAT.

"I've witnessed these methods in action and can personally vouch for their effectiveness. The book transitions smoothly from theoretical concepts and guiding principles to providing concrete and hands-on methods for putting those principles into action. . You can start applying what you've learned right away."

stacy-henry-photo
Stacy Henry
CEO, Software Development

"$200 Million In Sales I thought I had sales figured out. Turns out, I was only scratching the surface. What surprised me most about working with Ken wasn’t just the strategy—it was the support. You’re not handed a playbook and left to figure it out. Ken and his team are with you in the trenches, helping you build it step by step. Honestly, I didn’t believe you could build a truly scalable sales infrastructure in under six months. Ken proved me wrong—and I’m glad he did. If you’re serious about growth, this is the team that will help you get there."

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Randy Stacy
VP of Sales, FinTech

Our Most Profitable Year In History! "Our win rate was up just under 300% in 6 months. We had the most profitable year in the history of our company, and our conversations with prospects improved almost instantly thanks to Ken's help."

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— Justin Edmunds
Agency Owner

42% Growth In Under 12 Months! "Our work with Ken has had such a great impact on our business. We've grown our sales 42% in the last year and that has enabled us to offer better career growth opportunities for our employees."

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Craig Johnson
President, Matchstic

"I no longer wake up in the middle of the night thinking about the pipeline. What RevHeat gave me is confidence—to lead a team where strategy and execution are fully aligned. Before RevHeat, 95% of our pipeline wasn’t real. Now, everything in it is qualified and predictable. We’re on track to grow 6 to 10x more than last year. Our investors said, ‘You’re our only portfolio company that actually delivers on everything they say they’re going to.'"

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Brad Garber
Chief Operating Officer Hardware & Software

The Questions Founders Ask Before They Book — Unfiltered

The questions founders ask before they book — unfiltered.
Is this a sales pitch?
No. The 45-Minute Revenue Diagnostic is a private working session — not a pitch. You talk to Ken Lundin’s team about where growth is stuck. We come back with the 3 highest-leverage fixes in your revenue system, a sequenced improvement plan, and leading indicator metrics. No prep required. No homework.
A fractional CRO gives you part-time leadership. REVHEAT gives you a complete operating system. We don’t just advise — we build the architecture and train the team to run it. When we’re done, you own the system. The fractional CRO leaves; your system stays.

Days for leading indicators (pipeline velocity, stage conversion). Quarters for compounding growth.

Usually not first. Most companies doing $3M–$150M have enough people. What they lack is clarity, sequence, and a system that forces progress. We typically get 2x the revenue from the same team before recommending any new hires.

Ready to Build the Machine?

Partner with REVHEAT to build stronger revenue systems, win bigger clients, and make growth boringly predictable.