That’s what a real sales strategy does — once the team actually runs it.
RevHeat builds the sales strategy with you in the room: who you sell to, what you say, how you hire, how the deal gets won. 200+ companies, $1.5B in client sales, four Inc. 500 runs. Then we make sure every rep runs it — every call read, every rep coached, every next call checked.
Most people come in through one door. Start with the one that sounds like your team.
Who you sell to, what you say, the price, the steps that win, the comp plan, the sales meeting itself. We build it in the room with you and stay until it’s running. If you’ve been shopping for a fractional CRO or a sales strategy consultant — this is that, with the follow-through built in — and with your sales leader in the room, not worked around.
You close what you should — when your best rep is on the call. We read every sales call, hand each rep the next move for their next call, and read that call to see if they ran it — until every rep sells the way your best one does. If you’ve been shopping for sales enablement: this is that, except we check the live call, not a training log. Thirty days, or your money back.
The workshop landed. The reps nodded. Six weeks later the calls sound the same — because nobody was on the next call to check. We coach every rep on their own calls, and read the next one to see if it stuck.
Résumés and interviews don’t predict quota. We screen candidates against what actually does in your market, help you hire the one who’ll carry a number — and ramp them on your playbook from their first call, not their first quarter.
Who to go after, what to say to them, and the outbound that gets replies — built from the buyers who already said yes to you, not from a template. Then the leads land on a team that’s ready to close them — same system, both halves.
“They didn’t just give us a strategy. They built the machine — and revenue stopped running through me.“
I’ve carried the number myself — four times onto the Inc. 500 — and spent twenty-five years in the room with more than 200 sales teams, on about $1.5 billion of their deals. Two of those companies sold for $250M and $30M on the system we built.
And for most of those years, one thing bothered me. The same strategy would triple one team’s win rate and bounce off the next. Same method, same market. The difference was never the plan. It was whether anyone ran it on Tuesday’s call.
So RevHeat does both halves. I build the strategy with you in the room — targeting, positioning, pricing, process, hiring, the meeting cadence. Then my team and our software read every call and coach every rep until the plan is simply how your team sells. Strategy you can watch getting run.
Most strategy dies in the handoff. The deck gets delivered, the consultant leaves, and by week six the team is back to what it did before. So we don’t leave. We built the engine that keeps a strategy alive, and we run it with your team — until the strategy you set is simply how your team sells.
And “we” is not a dashboard. RevHeat’s people run this with your team — in the room for the strategy, reading what your buyers said, coaching your reps, writing the Monday brief. Your reps don’t learn a new tool; they get coached. The software is how we can be in all of them instead of a sample. The judgment is human — and the yes or no is always yours. If you have a sales leader, the Monday brief is theirs — it is how they coach, not a report on them.
Built from the strategy we set in the room, then kept current by what your buyers actually say. Already sell a certain way? We write your method down and make sure it gets run, exactly as you wrote it. Nothing written down yet? We bring ours — the method behind $1.5 billion in client sales — and build it around your team, your market, your deals. Either way it’s yours to keep.
In RevHeat, these are your steps, in your words.
Every week, one number nobody in your building can get today: how many of your reps ran the strategy you set, on a live call. Not activity. Not calls logged. Whether the change is actually happening — and by whom. You know whether it’s being run weeks before the quarter tells you anything.
Example data. In RevHeat, these are your reps and your playbook steps.
Company results are the sum of this: one rep — or one account — getting better, year after year. That’s what the system is built to do.
“42% sales growth in year one. The infrastructure to actually scale. The ROI was undeniable.”
None of that is a failure of the tools you bought.
Your CRM was built to store what happened. Your recorder was built to capture what was said. Neither one was ever built to put two calls next to each other. Nobody sold you the part that connects them.
So you review one call and it looks fine. In the call before it, the question you told your rep to ask never came up. Both of those are true. Nobody ever looked at both.
We read every call on the deal, in order, and set them side by side. You will know what happened before we say a word. What you do about it is still your call.
See it on one of your own deals → 20 minutes with Ken.
The strategy your team runs was built for the buyer you had two years ago. That buyer has a new boss, a smaller budget, and three options you’ve never heard of. Your reps hear it first. Every day. On the phone. Then the call ends and it’s gone.
Your CRM won’t catch it. Your CRM holds what your rep typed. “Lost — price” is a checkbox, not a reason.
Example data. Every one of these points to the calls it came from.
Your marketing still uses last year’s words. The words that won last month’s deals are sitting in a recording nobody opened.
This is why a strategy can’t be a deck. Every month we bring you what changed outside your building, and what already worked inside it — and the playbook moves with it. You say yes or no before any of it reaches your reps. And it’s monthly on purpose: a playbook rewritten every week on noise is a playbook your reps stop trusting.
Strategy is hard to count. Whether your reps run it is not. Inside seven days, we count how many of your reps actually do what your playbook says on a live call. We show you that number. You see it again every week after that. Thirty days later we count one last time. If it didn’t go up, you don’t pay.
And the count is the smallest thing you’re holding at day 30:
And you keep what we found. At day 30 we hand you the exact changes that close more of your deals — in writing. Those are yours. Even if you take the refund.
Book 20 minutes. Bring one real call, or just the number you own. We read the call in front of you — or start on the strategy — then map it to how you sell, your reps, your deal size, and which door you are actually standing at. You will hear the exact price on that call — before you decide anything.
Not slides. We open it up and let it work. You see the calls it read, and whether each rep ran the move they were coached on.
How you sell, your deal size, your reps — and which of the five doors you’re actually standing at. Specifically, not “it depends.”
The one change that would move your number most. Yours to run — with us or without us.
Your team hits the number — and you’re the leader who made it happen.
How to 3× your win rate without more leads or more reps. The six-step loop, on one page.
Watch the training →