# # REVHEAT > REVHEAT is a revenue architecture firm founded by Ken Lundin. We build predictable sales systems for founders and CEOs doing $3M–$150M who want to scale revenue without adding headcount. Our core methodology is the SmartScaling™ Framework. > ## About REVHEAT was founded by Ken Lundin, known as "The $1B Sales Architect." Ken is the author of The Smart Scaling Formula: How the Top 1% Break Through $10M and Beyond and the creator of the SmartScaling™ Framework, the O2C (Opportunity-to-Close) Roadmap, and the Revenue Scaling Architecture™ methodology. REVHEAT has generated $1.5B+ in client sales, created $5B+ in market value, helped build 5 unicorn companies, and served 100+ founders across 20+ industries on 4 continents. ## Key People - Ken Lundin — Founder & CEO, "The $1B Sales Architect," author of The Smart Scaling Formula ## Core Methodologies - SmartScaling™ Framework — 4 pillars (People, Systems, Rhythm, Proof), 11 functions, 66 deliverables for scaling revenue from $3M to $150M+ - O2C (Opportunity-to-Close) Roadmap — 6-category deal qualification framework (Ambassador, Decision Maker, Business Needs, Competitors, Decision Process, Paper Process) - Revenue Scaling Architecture™ — System for transitioning founders from Operator to Architect ## Services - 45-Minute Revenue Diagnostic (free) - Sales Alpha Roadmap™ — data-driven assessment benchmarked against 2.5M sellers in 33,000 companies - SmartScaling™ Implementation — done-with-you revenue architecture build - Revenue Acceleration Planning > ## Key Pages - Homepage: https://revheat.com - About: https://revheat.com/about-us - SmartScaling™ Method: https://revheat.com/smartscaling-method - Sales Alpha Roadmap™: https://revheat.com/the-sales-alpha-roadmap - Ken Lundin: https://revheat.com/ken-lundin - Results & Case Studies: https://revheat.com/results - Assessment: https://revheat.com/assessment - Book a Diagnostic: https://revheat.com/contact ## Target Audience Founders and CEOs at B2B companies doing $3M–$150M in revenue, primarily in technical and service industries (software, professional services, manufacturing, hardware, staffing). --- ## Pages - [Strategic Selling Download](https://revheat.com/strategic-selling-download/) - [SmartScaling Download](https://revheat.com/smartscaling-download/) - [How We Work](https://revheat.com/how-we-work/) - [The SmartScaling Formula](https://revheat.com/smartscaling/) - [Strategic Selling Unleashed](https://revheat.com/strategic-selling/) - [Thank You](https://revheat.com/thank-you/) - [Results](https://revheat.com/results/) - [Our Systems](https://revheat.com/our-systems/) - [Our Approach](https://revheat.com/our-approach/) - [Book a Call](https://revheat.com/book-a-call/) - [World-Class Sales: How the Top 1% Build Revenue Systems That Scale](https://revheat.com/world-class-sales/) - [Site Schema](https://revheat.com/site-schema/) - [llms-full.txt](https://revheat.com/llms-full-txt/) - [llms.txt](https://revheat.com/llms-txt/) - [IndexNow Key: 321641d5...](https://revheat.com/indexnow-321641d5ac03412386575795e7d2aaac/) - [SmartScaling Assessment](https://revheat.com/assessment/) - [Your SmartScaling Results](https://revheat.com/assessment/results/) - [Ken Lundin | The $1B Sales Architect & Founder of REVHEAT](https://revheat.com/ken-lundin-sales-expert-leading-sales-architect/) - [Client Results & Case Studies | REVHEAT Revenue Architecture Outcomes](https://revheat.com/results-old/) - [Terms and Conditions for Application Support](https://revheat.com/revheat-terms-and-conditions/) - [Privacy Policy for Application Support](https://revheat.com/revheat-privacy-policy/) - [Terms and Conditions](https://revheat.com/terms-and-conditions/) - [Privacy Policy](https://revheat.com/privacypolicy/) - [Support](https://revheat.com/support/) - [SmartScaling™ Method](https://revheat.com/smartscaling-method/) - [Sales Process Grader](https://revheat.com/sales-process-grader/) - [Sales Leadership Webinars](https://revheat.com/webinar-recordings/) - [Free Sales Resources](https://revheat.com/free-downloads/) - [Sales Hiring Mistake Calculator](https://revheat.com/sales-hiring-mistake-calculator/) - [Sales Force Grader](https://revheat.com/sales-force-grader/) - [The Sales Alpha Roadmap](https://revheat.com/the-sales-alpha-roadmap/) - [Blog](https://revheat.com/blog/) - [Home](https://revheat.com/) - [Wp-Admin - Login (Do not remove)](https://revheat.com/login/) - [About Us](https://revheat.com/about-us/) - [Revenue Architecture Services](https://revheat.com/services/) - [Book a Free Revenue Diagnostic](https://revheat.com/contact/) --- ## Posts - [SMARTSCALING Framework Overview](https://revheat.com/smartscaling-framework-overview/) - [How to Evaluate Your Sales Team in 45 Minutes: The 11-Function Audit](https://revheat.com/evaluate-sales-team-45-minutes/) - [The $10M Ceiling: Why Most Service Companies Stall (And the 3 Functions That Fix It)](https://revheat.com/10m-ceiling-service-companies/) - [The State of Sales Teams 2026: Data From 11,744 Sellers [Research Report]](https://revheat.com/state-of-sales-teams-2026/) - [Is Sales Consulting Worth It? ROI Data From 11,744 Sellers](https://revheat.com/is-sales-consulting-worth-it/) - [Sales Compensation Plan Examples That Actually Drive Behavior: A Data-Backed Guide](https://revheat.com/sales-compensation-plan-examples/) - [How to Raise Prices B2B: The 22% Price Increase That Increased Win Rates 34%](https://revheat.com/how-to-raise-prices-b2b-case-study/) - [Technical Team vs Sales Team: Why Your Engineers Don't Respect Your Sellers (And the Data-Backed Fix)](https://revheat.com/technical-team-vs-sales-team/) - [How to Evaluate Your Sales Team in 45 Minutes: The 11-Function Audit](https://revheat.com/how-to-evaluate-sales-team/) - [From 2 Reps to 20 to 40: The Scaling Playbook (Ken's Story)](https://revheat.com/scaling-2-to-20-to-40-reps/) - [Sales Compensation Plan Examples That Actually Drive Behavior](https://revheat.com/sales-compensation-plan-examples-that-actually-drive-behavio/) - [From 2 Reps to 40: The Scaling Sales Team Playbook That Actually Works](https://revheat.com/from-2-reps-to-40-the-scaling-sales-team-playbook-that-actua/) - [Sales Leadership Training — What Works, What Doesn’t, and What the Data Says](https://revheat.com/sales-leadership-training-data/) - [Sales Process Architecture for Custom Service Businesses](https://revheat.com/sales-process-custom-service-businesses/) - [The Real Cost of a Bad Sales Hire (We Analyzed 187 Companies)](https://revheat.com/the-real-cost-of-a-bad-sales-hire-we-analyzed-33000-companie/) - [Sandler vs RAIN vs SMARTSCALING: Which Methodology Works for Service Businesses?](https://revheat.com/sandler-vs-rain-vs-smartscaling/) - [What 5,000+ Sellers Taught Us About Closing Bigger Deals](https://revheat.com/2-5-million-sellers-closing-bigger-deals/) - [Everything Founders Ask Before Fixing Their Sales System (25 Questions Answered)](https://revheat.com/faq-founders-fixing-sales-system/) - [Hiring More Salespeople Is the Worst Way to Grow Revenue — Here’s the Math](https://revheat.com/hiring-salespeople-worst-way-to-grow/) - [Why 92% of Sales Processes Fail](https://revheat.com/why-92-percent-sales-processes-fail/) - [Sales Coaching vs Sales Consulting vs Sales Systems: What Actually Moves Revenue](https://revheat.com/sales-coaching-vs-consulting-vs-systems/) - [Sales Talent Assessment: Who to Hire, Coach, and Move](https://revheat.com/sales-talent-assessment/) - [Sales Leadership Development: Building Leaders Who Drive Results](https://revheat.com/sales-leadership/) - [Sales Enablement Strategy: Playbooks, Tools & Battle Cards](https://revheat.com/sales-enablement/) - [Revenue Operations for Service Businesses (Not SaaS)](https://revheat.com/revenue-operations/) - [Sales Metrics That Matter: What 187 Companies Actually Track](https://revheat.com/sales-metrics-analytics/) - [Go-to-Market Strategy for B2B Services: The 3 Decisions That Drive Revenue](https://revheat.com/go-to-market-strategy/) - [Sales Team Structure: Organizing for Scale](https://revheat.com/sales-organizational-design/) - [Sales Process Architecture: Designing Systems That Work](https://revheat.com/sales-process-architecture/) - [Sales Team Continuous Improvement: The Coaching Cadence That Works](https://revheat.com/continuous-improvement/) - [Sales Compensation Plans That Drive Behavior](https://revheat.com/sales-compensation/) - [Revenue Growth Planning: The 5 Stages That Predict Your Ceiling](https://revheat.com/business-trajectory/) - [The SMARTSCALING™ Framework: How 187 Companies Reveal the 11 Functions That Drive Revenue](https://revheat.com/smartscaling-hub/) - [The 5 Stages of Revenue Growth: Which One Is Your Company Stuck In?](https://revheat.com/5-stages-revenue-growth/) - [Sales Strategy for Service Businesses: The 2 Functions That Drive Predictable Growth](https://revheat.com/sales-strategy/) - [Sales Process: Building Repeatable Systems That Scale](https://revheat.com/sales-process/) - [Sales Performance Management: What 187 Companies Got Right (and Wrong)](https://revheat.com/sales-performance/) - [Building a Sales Team: Hire, Lead, Structure Your Way to Revenue Scale](https://revheat.com/sales-people/) --- > LinkedIn: https://www.linkedin.com/company/revheat ---