Built in the Trenches. Proven at $1.5B in Client Sales.
REVHEAT was born inside real companies, under real pressure — not in a consulting firm or a classroom. We build revenue systems that compound, so founders stop carrying sales on their backs.
About
Our Story
Over the last decade, REVHEAT has helped technical and service-based companies across 20+ industries replace hero-selling with repeatable revenue architecture.
We’ve seen what happens when companies hit the $10M wall. When the hustle that built the business becomes the ceiling that limits it. When hiring another Head of Sales solves nothing because the architecture was never built.
We’ve also seen the other side.
Companies that go from 2 reps to 20 to 40 without chaos. Founders who stop being in every deal and start owning the system that closes them. Revenue that grows without the founder’s fingerprints on every transaction.
That’s what we build.
Highlights:
We’ve seen what happens when companies hit the $10M wall. When the hustle that built the business becomes the ceiling that limits it. When hiring another Head of Sales solves nothing because the architecture was never built.
We’ve also seen the other side.
Companies that go from 2 reps to 20 to 40 without chaos. Founders who stop being in every deal and start owning the system that closes them. Revenue that grows without the founder’s fingerprints on every transaction.
That’s what we build.
Highlights:
- $5B+ in market value created
- $1.5B+ in client sales generated
- Teams scaled from 2 to 20 to 40 without chaos
- Client from $2M to $78M in 4 years
- Client from $10M to $60M in 4 years
- Client from $98M to $420M in 3 years
- 5 unicorn companies
Our Mission
Give founders and CEOs a clear, simple operating system for revenue — so you can grow market share at the pace you want and stop carrying sales on your back.
Most founders start companies for freedom. Most end up building a prison.
We build the key that gets them out.
Most founders start companies for freedom. Most end up building a prison.
We build the key that gets them out.
What We Believe (For Owners Who Are Done With Motivational Fluff)
Systems beat tactics. Systems win quarters. Tactics win a week. You can’t build a $50M company on heroics.
Sequence beats intensity. Right move, right order, less drama. Most companies are solving the wrong problem at the wrong stage.
Fewer, smarter moves. Simplify to scale — then add speed. Complexity without systems is chaos.
Measure what matters. Pipeline quality, stage exit, margin. Not activity. Not “momentum.” Evidence.
People thrive inside systems. Build the system first. Then coaching and hires multiply the gains.
Sequence beats intensity. Right move, right order, less drama. Most companies are solving the wrong problem at the wrong stage.
Fewer, smarter moves. Simplify to scale — then add speed. Complexity without systems is chaos.
Measure what matters. Pipeline quality, stage exit, margin. Not activity. Not “momentum.” Evidence.
People thrive inside systems. Build the system first. Then coaching and hires multiply the gains.
Our Working Process
How We Work — The Short Version
- Strategy Call — We map your goals and constraints. If it’s the fastest path, we’ll run a 45‑Minute Diagnostic—no extra hoops.
- 90‑Day Revenue Acceleration Plan — Exact priorities by quarter: system, process, people, and the metrics that prove it’s working.
- Execute Together — Your team, ours, or a mix. You own the system.
Leadership
Ken Lundin — Founder & "The $1B Sales Architect"
Ken built the Revenue Scaling Architecture™ from operator work across North America, Europe, LATAM, and Asia. He’s helped 100+ founders break out of deal-by-deal survival and build predictable sales engines.
Author of The Smart Scaling Formula. Creator of the SmartScaling™ Framework and the O2C Roadmap. The data behind his methodology covers 2.5 million sellers across 33,000 companies.
“You don’t need more activity. You need a simpler operating system that makes revenue predictable — and puts you back in control.”
Author of The Smart Scaling Formula. Creator of the SmartScaling™ Framework and the O2C Roadmap. The data behind his methodology covers 2.5 million sellers across 33,000 companies.
“You don’t need more activity. You need a simpler operating system that makes revenue predictable — and puts you back in control.”
Our Team
A group of sales growth experts combining strategy, data, and real-world experience to help you scale faster and smarter.
Kelly Wagman
Principal Consultant, GTM Strategy & Revenue Marketing
Ronnell Richards
Principal Consultant in GTM Strategy & Seller Performance
The Book Behind the Framework
Ken Lundin is the author of The Smart Scaling Formula: How the Top 1% Break Through $10M and Beyond — the book that lays out the full SmartScaling™ philosophy from first principles to execution.
Only 4% of businesses ever reach $1 million. Of those, only 17% reach $10 million. Less than 1% of all companies started ever break $10M.
The top 1% aren’t luckier or more talented. They learned a different game — one where the infrastructure scales instead of the founder. This book is that game, documented.
Only 4% of businesses ever reach $1 million. Of those, only 17% reach $10 million. Less than 1% of all companies started ever break $10M.
The top 1% aren’t luckier or more talented. They learned a different game — one where the infrastructure scales instead of the founder. This book is that game, documented.
Scaling Partners
Who Works With REVHEAT
Founders and CEOs at $3M–$150M who want to scale without adding headcount first. Technical and service businesses — software, professional services, manufacturing, hardware, staffing — that need bigger deals, reliable margins, and a team that executes without being dragged across the finish line.
Client Results
— Stacy Henry
CEO
From the edge of bankruptcy to 500% growth and a strategic exit to a NYSE buyer.
— Justin Edmunds
Agency Owner
Win rate up ~300% in 6 months. Most profitable year in company history.
— Craig Johnson
President
42% growth in under 12 months. Real impact on our business and our people.
Who We Serve
Founders and CEOs at $3M–$150M who want to scale without adding headcount first
