You get judged
on a number
you don’t control.
You were hired to fill the pipeline. You get renewed, or fired, on what their sales team does with it. Nobody has ever shown you what happened on those calls.
“Your leads are garbage.”
You have heard it. You will hear it again. And you have no way to answer it. Everything after the handoff happened somewhere you cannot see.
So you argue with the only thing you have. Form fills. Cost per lead. Traffic. All of it stops at the exact moment the buyer starts talking to a human.
Meanwhile the same campaign lands beautifully for one client and dies at another. Same offer, same targeting, same you. You have never been able to explain it, and neither has anyone else.
And the bill for that argument arrives late. You rarely lose the retainer the day it happens. You lose it at a renewal you thought was safe. The proof of what your work changed went missing months earlier. Nobody saw it go.
A client says the leads were bad. Can you show what the buyer actually said?
Not what your dashboard says. What came out of the buyer’s mouth on a call their team ran. Today the answer is no. That is why the argument always ends the same way.We are not an agency, and we do not want your client.
We do not do marketing. We do not buy media, write campaigns or touch a website. We read sales calls. That is the entire thing.
So the part we work on starts where your work hands off. We never go around you to get it.
Everything the calls heard.
We read every sales call their team makes, every week. Then we hand you what buyers said, in their own words. This is the half of the story you have never been shown.
- A firm next step before hang-up: booked on 9 of 18 calls. Half the team got the memo.
- Still missing on 3 calls — two of those deals stalled.
This is the brief that lands every Monday. You see everything in it. And what buyers said goes straight into your next campaign.
What buyers pushed back on, and how often. The same objections, week after week, in their words.
Which of your words the buyer repeats back. The lines that show up in the buyer’s own mouth.
Did the rep actually do it. Same question, every call, with a date and a name on it.
The moment the call turned, and what got said right before it did.
Every week, in writing. It is the only part of the argument you have never had.
Six steps, on every call they make.
This is what runs underneath both doors. It runs every week, on their calls. Same either way, whichever door you pick.
Every call gets read
All of them. Not the handful somebody had time to sit in on. Not the ones a rep chose to share.
Each rep gets one thing to do differently
On their next call. One instruction, word for word, not a report nobody opens.
We remember what each of them was told
Rep by rep. So there is something to check against later. Nobody has ever had that record.
The next call gets read too
Did they do it? That is the whole question. Now it has an answer, with a date on it.
The slip gets caught early
A rep drifting in week two is easy to pull back. Six months later, nobody can even tell you when it started.
What wins goes back into the words
The question that closed three deals last month goes into their emails and their proposals. And into your next campaign. In their buyers’ words, not words anyone guessed at two years ago.
Then that call gets read too, and the one after it. Every week.
AI is the only reason this is possible. Nobody reads three hundred calls by hand.
You make the introduction. We settle the argument.
Both doors start the same way. A client where the leads keep getting blamed. You bring us in. You stay the relationship. We walk in as what we are — a third party with no side in the fight.
Bring us in to read the calls
We read every sales call their team makes. Then we deliver the read, with you in the room. You brought the answer. We take the heat.
- Every sales call their team makes, read every week.
- We walk your client through what buyers said. You are there when we do.
- The buyer language goes straight back into your next campaign.
- The leads-were-bad argument gets settled by a third party. Not by you.
Fits you if a client keeps blaming your leads. And you want the answer to come from someone with nothing to defend.
Bring us in on the whole engagement
We come in as your partner and run the whole engagement. The same way we run it for our own clients. You are on the deal, not handing it off.
- The full engagement, start to finish, the one we sell direct.
- You stay the relationship. We are the part that works the sales side.
- Your marketing and their selling finally answer to the same evidence.
- One engagement instead of two vendors either side of the handoff.
Fits you if a client keeps asking you to fix something marketing never broke.
An agency has already walked through door one. A client of theirs was ready to cut the retainer. Together we laid the work against what buyers said on real calls. The client stayed.
Which client first? You already know. The signs are always the same:
“Send us all the leads you want.” And the revenue line stays flat anyway.
Nobody can tell you the close rate on the leads you already sent. Not the client. Not anybody.
The leads get blamed every quarter. And every quarter, the ask is more leads.
Some agencies ask to run all of this under their own name instead. You can. We usually point them back to door one. The read a client believes is the one from a third party with no stake in the answer.
You can start at door one and never move. Plenty will. Nobody gets pushed through the second one.
What that does to your agency.
Your work stops at the handoff today. Here is what opens up when it does not.
You stop losing an argument you were never in
Today “the leads were bad” is one opinion against another. The client owns the room. Now somebody has read the calls. You sit down together with what the buyer actually said, in their words. The conversation stops being about blame and starts being about the call.
Your campaigns get written from what buyers said out loud
Not a persona doc from two years ago. Not a survey. The words their buyers used last month. The objections that came up every single week. Written from the calls, not from a guess.
And it fixes a filter you cannot see. Ask a sales team what buyers are saying. You hear about the deals that paid them. The lessons are in the lost deals — the calls nobody replays. We read those too.
You are in the room every month
Not a reporting call about impressions. You walk in with what buyers said on their calls last month. Which objections are growing. Which of your words buyers used back, and which they never touched. With dates and names.
Then you decide what the next campaign should say, and you can show why. Your experience, against data you have never had before.
And your client has evidence to act on, not an opinion to weigh. People act on evidence. They stall on opinions. That is what makes you hard to cut when the budget gets looked at.
Whichever door you pick, the promise underneath does not change. This is what stands behind the work.
guarantee
We’ll change how your reps sell in 30 days — or your money back.
Inside seven days, we count how many of your reps actually do what your playbook says on a live call. We show you that number. You see it again every week after that. Thirty days later we count one last time. If it didn’t go up, you don’t pay.
And the count is the smallest thing you’re holding at day 30:
- Your playbook, rebuilt from your own calls — the moves that win your deals, in your buyers’ own words.
- Every call coached, from call one. Each rep got the next move for their next call — word for word — and we checked the next call to see if they ran it.
- A Monday brief every week: the one pattern to coach, whether last week’s coaching stuck, and the deals to watch.
- Your first monthly read: what’s changing in what your buyers say, and the playbook changes worth making — with the call quotes as evidence. You say yes or no.
And you keep what we found. At day 30 we hand you the exact changes that close more of your deals — in writing. Those are yours. Even if you take the refund.
We have not fixed the shape of this yet — on purpose.
There is no package and no price sheet. We build each arrangement with the partner who is in it. Every one so far has been built that way.
What you charge. Whether you bill it or we do. How you get paid. That is a conversation with Ken, not a page. You get a straight answer in the first twenty minutes. It will be the same answer next week.
This fits you if
- Your clients close deals on sales calls, not a checkout page.
- You have lost a client over a close rate you had no hand in.
- You want to write campaigns from what buyers said, not what a persona doc guessed.
- You want to be in the room when the budget conversation happens.
This is not for you if
- You want something finished today. The partnership is what is still being built.
- You want to stay out of the sales conversation. This puts you squarely in it.
- You need the commercial terms in writing before a first conversation.
Not agency results. Client results.
This is what it does when we point it at a sales team. The first one is an agency’s own new-business team.
Same reps. Same leads. Same market. He tripled his win rate in six months. It was the most profitable year in the company’s history.
He started on a performance plan. Then did $4M, $8M and $22M in three straight years. One rep, getting better.
3x win rate, 22% pricing increase. “The real growth happened when we could finally admit that we couldn’t deliver as fast and as effectively on our own. RevHeat solves real problems for us.”
I watched good work die at the handoff.
I spent 25 years in the room on real deals. Three things decided whether any of it worked. Nobody enforced the playbook. No one had time to coach every call. And what customers said never made it back into how we sold.
That last one is yours. Every month, buyers tell a sales team exactly what they care about. None of it reaches the people writing the words. I built RevHeat to be the part that was missing.
See it run. Then tell us which door you want.
Book 20 minutes with Ken. We read a real call in front of you. Ours, not one you have to go and find.
You watch it run on our account
Not slides. You see the calls it read. And whether each rep did the one thing they were told to do.
You bring a client situation
A real one. The account where the leads keep getting blamed. We walk through what we would be able to show you.
We work out the arrangement together
Which door. What you charge. How you get paid. A straight answer, in the room, on the day.
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