About RevHeat

We only win when your team stops needing us.

RevHeat installs a revenue system your team owns — it aims your marketing, coaches every rep, and hires on what works. Built on the method behind more than $1.5 billion in sales.

Book a 20-minute walkthrough → Start with a build. No year-long contract.
Why we built it backwards
Ken Lundin, founder of RevHeat
$1.5Bin client sales, driven by the method
$6Bin client value — companies sold or funded on it
5 unicornsamong the teams we’ve trained
Why did the same training triple one team’s wins — and bounce right off the next?

I ran sales teams for years. I owned a company. I sold, I led, I coached — and the same thing broke every time.

I’d train a team and watch it click. One team I trained tripled the rate it won brand-new customers and pushed renewal price increases up 22%. Same company, same training, the next team over — nothing moved. It was usually one or two teams out of four. The rest drifted back to old habits, like I’d never been there.

That gap ran me for a decade. The answer turned out to be one word: behavior, not knowledge. Knowing the play never changed what a rep did on the very next call.

Three things decided whether it stuck. Nobody enforced the playbook. Nobody had time to coach every call — a manager gets thirty minutes a week with a rep, then they’re on their own. And what the customer actually said never made it back into how we sold or marketed. So everyone ran on gut feel.

I’d get booked quarter after quarter. By quarter two I’d spend half my time re-teaching quarter one. By quarter three, still re-teaching. The old model is capped by time — and time always ran out.

So I built the company I needed back then. No manager can be on every call. No founder can. So we built something that is — it coaches every rep on every call, checks the new habit actually happened, and when a pattern shows up across the whole team, it feeds back into the strategy, the coaching, and the marketing. The system gets smarter on its own.

The point of all of it: your playbook actually gets run. On every call, by every rep, long after I’m gone.

— Ken Lundin, Founder of RevHeat
Why nothing stuck

Good coaching that only lands once a week.

Every fix before this one hit the same wall. Here’s the wall.

The time trap

Coaching capped out.

A manager gets thirty minutes a week with each rep. The other thirty-nine hours, they sell the old way. Advice that lands once a week doesn’t change Monday.

The tool gap

Tips, not a real play.

New tools record the call and hand out sales tips. But the tips aren’t built on a method that’s closed real deals — and nothing checks whether the rep actually did it next time.

The open loop

The loop never closed.

What your buyers respond to never made it back to strategy or marketing. So targeting, pitch, and coaching all ran on gut feel — and nothing got smarter.

The Enforcement Loop

The same fix, across the whole chain.

“We get leads but can’t close.” “We close but can’t get leads.” “Hiring is a crapshoot.” Different leak, same lost pressure. So we run one loop across all three — attract, convert, and scale. It coaches the behavior, proves it happened, and feeds what wins back into how you sell, market, and hire. The whole system gets smarter every month.

Sharpen your ICP & positioning Aim marketing & prospecting Coach every rep, every call Prove the behavior happened Hire & ramp on what works Repeat — sharper each month

Everyone promises to turn your lowest rep into your highest rep. Almost no one has a process to do it — just a call once a week, and you already know the rep goes back to what they were doing. The process is the product.

What we believe

The rules we won’t break.

Behavior

Behavior, not knowledge.

Knowing the play never changed what a rep did next. We install the doing — and check it happened.

Every call

Every call is precious.

It costs money to get a rep on a call. So we coach every one — not the single call your manager had time for.

Ownership

You own it.

The playbook, the habits, the files — yours to keep. We win only when your team stops needing us.

Proof — the bottleneck breaks
“They didn’t just give us a strategy. They built the machine — and revenue stopped running through me.
Stacy Henry, CEO of Big Nerd RanchStacy Henry · CEO, Big Nerd Ranch
Start with a build

See it run on your own calls.

Book a 20-minute walkthrough. We’ll show you one working piece of it — reading your calls, coaching your reps — before you commit to anything bigger.

Book a 20-minute walkthrough →
No year-long contract. You own what we build.