Stop losing deals you should win
40–60% of B2B deals are lost to “no decision.” Not to competitors — to inaction. Strategic Selling Unleashed gives your team a structured framework to advance pipeline, engage decision makers, and bring deals across the finish line consistently.
The Opportunity to Close™ framework — chapter by chapter
Nine chapters. One complete selling system built from 25 years in the field and 200+ companies. Not theory — a process you can use tomorrow.
The patterns behind every lost deal — from the verbal yes that vanished to the competitor you never saw coming. If any of it feels familiar, this book was written for you.
You can’t close complex B2B deals alone. How to cultivate an insider who knows how decisions get made and goes to bat for you when you’re not in the room.
Your champion isn’t your buyer. The framework for identifying who actually holds the purse strings and getting in front of them before it’s too late.
Most salespeople stop at the tactical level. How to connect the dots between their surface-level pain and the strategic priority that actually drives a buying decision.
Your biggest competitor isn’t another vendor — it’s the status quo. How to beat all three types of competition you face in every deal: inaction, alternatives, and internal options.
Knowing WHO decides isn’t the same as knowing HOW they decide. The scoring system for assessing where you stand — and what to do when you’re behind.
“Contracts are done” doesn’t mean the deal is done. The hidden process that slips 4 out of 6 end-of-quarter deals — and how to get ahead of it.
Information without action is entertainment. The implementation challenge that separates teams who read about selling from teams who actually close.
Trusted by sales leaders worldwide
“This book is the perfect balance of the Art and Science of Sales. Ken provides tactical advice and structural tools to create a foundation that can be easily implemented and tracked at every stage of the sales process.”
John Barrows CEO, JB Sales“This is it! You need this book in your sales arsenal! I’ve been selling technology services for more than 20 years and have seen it all. This is the first book that addresses both the art and the science of selling.”
Don Wedington Strategic Accounts — #1 Salesperson in the World“Ken is a true practitioner of the sales profession. Strategic Selling Unleashed is one of the most impactful sales books you will ever read. No wasted effort or energy. Ken is all about action, and this book is Ken on paper.”
Ronnell Richards Best Selling Author, Ronnell Richards LLC“I’ve witnessed these methods in action and can personally vouch for their effectiveness. There’s a substantial amount of valuable content presented in a digestible manner, and you can start applying what you’ve learned right away.”
Stacy Henry CEO, Software Development“A masterpiece that leaves an indelible mark on the world of sales literature. It serves as a definitive guide for navigating the intricacies of selling with finesse. I wish I found this book when I started my sales career.”
Derrick Baer Vice President of Corporate Training, Kurlan Associates“If you sell large complex accounts and struggle with strategy, tactics, and tools, this book is for you. Ken’s insights and experience will assist your efforts with more wins and less effort.”
Rocky LaGrone CEO, Sales Development Expert“I’ve honestly never come across anything so insightful when it comes to the art of selling. It provides you with practical methods to learn about and understand your potential clients, and evaluate your own performance.”
Randy Stacy VP of Sales, FinTech“This book is a transformational guide that will reshape your sales career and redefine your success. The methodologies Ken has taught me have empowered me to achieve unprecedented professional growth.”
Rodrigo Perez-Velasco 10+ Year Sales Professional, #1 Salesperson 2022“This is a game-changing guide that effortlessly connects with readers, urging them to break free from conventional sales approaches and embrace a fresh mindset. Ken’s expertise shines through.”
Derrick Williams Founder & Principal, 3Link Consulting$20 billion spent on sales training every year. 91% still miss quota.
Over 50% of sales training is forgotten within five weeks. Not five months. Five weeks. You sit through the workshop, take the notes, tell yourself this time will be different. Then you walk into your next sales call and do exactly what you’ve always done.
Why? Because you learned concepts, not a process. You got inspiration without implementation. This book is different — it gives you a system you can use tomorrow.