You get judged
on a number
you don’t control.
You were hired to fill the pipeline. You get renewed, or fired, on what their sales team does with it. Nobody has ever shown you what happened on those calls.
“Your leads are garbage.”
You have heard it. You will hear it again. And you have no way to answer it. Everything after the handoff happened somewhere you cannot see.
So you argue with the only thing you have. Form fills. Cost per lead. Traffic. All of it stops at the exact moment the buyer starts talking to a human.
Meanwhile the same campaign lands beautifully for one client and dies at another. Same offer, same targeting, same you. You have never been able to explain it, and neither has anyone else.
A client says the leads were bad. Can you show what the buyer actually said?
Not what your dashboard says. What came out of the buyer’s mouth on a call their team ran. Today the answer is no. That is why the argument always ends the same way.We are not an agency, and we do not want your client.
We do not do marketing. We do not buy media, write campaigns or touch a website. We read sales calls. That is the entire thing.
So the part we work on starts where your work hands off. We never go around you to get it.
Everything the calls heard.
We read every sales call their team makes, every week. Then we hand you what buyers said, in their own words. This is the half of the story you have never been shown.
- Priya booked a firm next step on all 4 of her calls.
- Jordan skipped the next-step move again — 2 deals stalled.
This is the brief you read on Monday. Then you walk your client through it, in your words.
What buyers pushed back on, and how often. The same objections, week after week, in their words.
Which of your words the buyer repeats back. The lines that show up in the buyer’s own mouth.
Did the rep actually do it. Same question, every call, with a date and a name on it.
The moment the call turned, and what got said right before it did.
Every week, in writing. It is the only part of the argument you have never had.
Six steps, on every call they make.
This is what runs underneath both doors. It runs every week, on their calls. Same either way, whichever door you pick.
Every call gets read
All of them. Not the handful somebody had time to sit in on. Not the ones a rep chose to share.
Each rep gets one thing to do differently
On their next call. One instruction, word for word, not a report nobody opens.
We remember what each of them was told
Rep by rep. So there is something to check against later. Nobody has ever had that record.
The next call gets read too
Did they do it? That is the whole question. Now it has an answer, with a date on it.
The slip gets caught early
A rep drifting in week two is easy to pull back. Six months later, nobody can even tell you when it started.
What wins goes back into the words
The question that closed three deals last month goes into their emails and their proposals. And into your next campaign. In their buyers’ words, not words anyone guessed at two years ago.
Then that call gets read too, and the one after it. Every week.
AI is the only reason this is possible. Nobody reads three hundred calls by hand.
Sell it yourself, or bring us on the deal.
Most agencies want the first one. It is an extension of what you already do. Your client never has to meet us. The second one is a bigger engagement, and it is not the default.
Add it to what you already sell
Call reading and a weekly review, under your name. You close the loop on your own campaigns, and your client hears it from you. We stay invisible.
- Every sales call their team makes, read every week.
- A weekly review you walk them through, not a dashboard they ignore.
- The buyer language that goes straight back into your next campaign.
- Your name on the review your client sees. We do not appear in the room.
Fits you if you want a new line on a retainer you already have. And you are done losing the leads-were-bad argument.
Bring us in with you on the deal
We come in as your partner and run the whole engagement. The same way we run it for our own clients. You are on the deal, not handing it off.
- The full engagement, start to finish, the one we sell direct.
- You stay the relationship. We are the part that works the sales side.
- Your marketing and their selling finally answer to the same evidence.
- One engagement instead of two vendors either side of the handoff.
Fits you if a client keeps asking you to fix something marketing never broke.
You can start at door one and never move. Plenty will. Nobody gets pushed through the second one.
What that does to your agency.
Your work stops at the handoff today. Here is what opens up when it does not.
You stop losing an argument you were never in
Today “the leads were bad” is one opinion against another. The client owns the room. Now somebody has read the calls. You sit down together with what the buyer actually said, in their words. The conversation stops being about blame and starts being about the call.
Your campaigns get written from what buyers said out loud
Not a persona doc from two years ago. Not a survey. The words their buyers used last month. The objections that came up every single week. Written from the calls, not from a guess.
You are in the room every month
Not a reporting call about impressions. You walk in with what buyers said on their calls last month. Which objections are growing. Which of your words buyers used back, and which they never touched. With dates and names.
Then you decide what the next campaign should say, and you can show why. Your experience, against data you have never had before.
And your client has evidence to act on, not an opinion to weigh. People act on evidence. They stall on opinions. That is what makes you hard to cut when the budget gets looked at.
Sell it yourself, or bring us on the deal. The promise underneath does not change. This is what stands behind the work.
guarantee
I’ll change how your reps sell in 30 days — or your money back.
Inside seven days, we count how many of your reps actually do what your playbook says on a live call. We show you that number. You see it again every week after that. Thirty days later we count one last time. If it didn’t go up, you don’t pay.
And you keep what we found. At day 30 we hand you the exact changes that close more of your deals — in writing. Those are yours. Even if you take the refund.
We have not fixed the shape of this yet — on purpose.
You would be early. Nobody has run this as an agency partner yet. So we build each one with the partner who is in it.
What you charge. Whether you bill it or we do. How you get paid on door two. That is a conversation with Ken, not a page. You get a straight answer in the first twenty minutes. It will be the same answer next week.
This fits you if
- You have lost a client over a close rate you had no hand in.
- You want to write campaigns from what buyers said, not what a persona doc guessed.
- You want to be in the room when the budget conversation happens.
This is not for you if
- You want something finished today. The partnership is what is still being built.
- You want to stay out of the sales conversation. This puts you squarely in it.
- You need the commercial terms in writing before a first conversation.
Not agency results. Client results.
This is what it does when we point it at a sales team. The first one is an agency’s own new-business team.
Same reps. Same leads. Same market. He tripled his win rate in six months. It was the most profitable year in the company’s history.
He started on a performance plan. Then did $4M, $8M and $22M in three straight years. One rep, getting better.
3x win rate, 22% pricing increase. “The real growth happened when we could finally admit that we couldn’t deliver as fast and as effectively on our own. RevHeat solves real problems for us.”
I watched good work die at the handoff.
I spent 25 years in the room on real deals. Three things decided whether any of it worked. Nobody enforced the playbook. No one had time to coach every call. And what customers said never made it back into how we sold.
That last one is yours. Every month, buyers tell a sales team exactly what they care about. None of it reaches the people writing the words. I built RevHeat to be the part that was missing.
See it run. Then tell us which door you want.
Book 20 minutes with Ken. We read a real call in front of you. Ours, not one you have to go and find.
You watch it run on our account
Not slides. You see the calls it read. And whether each rep did the one thing they were told to do.
You bring a client situation
A real one. The account where the leads keep getting blamed. We walk through what we would be able to show you.
We work out the arrangement together
Which door. What you charge. How you get paid. A straight answer, in the room, on the day.
Not an agency? The page for trainers, coaches and fractional sales leaders is here →