Win rate in 6 months
Justin EmondCEO
For the leader who owns the number
Help more reps win. See how the work gets done.
Build the sales approach around your buyers. Coach it on real deals. Use what your team learns to improve how the business sells.
See which deals you can still close → A 25-minute call. Then the next move on every deal. Free, for teams that sell on calls and record them.
The cost of not knowing
The same problems keep showing up in the pipeline.
A missed target tells you something needs to change. Your sales calls tell you what. Your buyers say it every day.
01
The same mistake, every month
One habit sinks deal after deal, and you can’t see the pattern until the quarter’s already short.
02
You coach, nothing changes
You’ve told a rep the same thing three times. You have no idea if they ever did it on a live call.
03
You hear about it too late
A deal was dying for two weeks. You found out on the forecast call, when it was already gone.
What changes in your week
Know what needs to change. Put it to work.
RevHeat connects sales strategy, coaching and deal review. Your reps get a next move, your managers get a weekly priority, and your business gets a monthly read on what buyers are saying.
What we work on with you
- A sales method your reps can put into practice
- A clear next move on the deals that need attention
- A coaching priority for your managers each week
- Changes to how your team sells, backed by your buyers’ words
What a leader actually needs
- Is my team getting better?
- Did the rep follow the coaching?
- Is this deal improving or slipping?
A shared standard. Follow-through on real calls.
The Enforcement Loop
The coaching has to reach the next call.
Coaching follows each call. Your manager gets weekly priorities. Each month, you approve what changes in how your team sells.
AI reads every call, so no call waits for someone to find the time. Because it reads every call and forgets none, it catches the same objection coming up with rep after rep. What it looks for comes from your sales method. You decide what changes.
01
Read every call. Not just the ones you had time for.
02
Tell each rep what to ask on the next call. Word for word.
03
Remember exactly what you told each of them.
04
Watch the next call to see if they did it.
05
Catch the slip and fix it before it becomes a habit.
06
Each month, review the proposed changes to how your team sells. You approve what goes into the next round of coaching.
Follow-through on each call. How your team sells gets sharper each month.
Those six steps are The Enforcement Loop. The RevHeat Platform reads the calls; our team helps turn the findings into coaching priorities and agreed changes.
Sales growth in a year
Craig JohnsonPresident, Matchstic
Bookings growth, $3M to $50M+ in two years
Brad GarberCOO
Real results from teams that used the RevHeat Sales Methodology and Coaching.
The RevHeat Platform isn’t a recorder. It’s twenty-five years of sales method, the one behind $1.5 billion in client sales, reading every call, every week.
See which deals you can still close → A 25-minute call. Then the next move on every deal. Free, for teams that sell on calls and record them.
How the engagement runs
A next move for your reps. A plan for your week.
Coaching after the call. Priorities for Monday. A monthly review of what should change. Each step gives your team something specific to use.
1
Built with your team
Start with the way you want your team to sell.
We work with you on the objections, questions and coaching priorities that matter in your deals. Bring the method you already use, or build from ours. Your team has a clear standard to work toward.
Illustrative example · RevHeat engagement
RevHeat
Playbook example
Your playbookAgreed with your team
Acme Corp — Sales Playbook
The moves, objections and coaching priorities you want the team to use.
If you have a method
You already sell a certain way.
→ We work with you to make it usable on your team’s real deals.
If you don’t yet
No playbook in place.
→ We bring ours and tailor it to your team, market, and deals.
The standard is explicit. Your managers can coach it, and we can review where the team needs help putting it into practice.
2
Every call · the fast payoff
Give each rep something to use on the next call.
Each rep gets a next move tied to what happened in the conversation. A question to ask. An objection to handle. A next step to secure. Your manager can coach that move and see whether it showed up next time.
Illustrative example · RevHeat engagement
RevHeat
Rep coaching example
Sent to Jordan R. · Acme Corp · Call 1
Delivered after the callEmotional Connection & Personal Impact
54/100 · needs work
Business Case & Logic
76/100 · good
Your move for next call
“You said missing Q3 lands on you — before we talk numbers, walk me through what that actually costs you.”
Pulled from your playbook · the move your top rep uses to make it personal
See which deals you can still close → A 25-minute call. Then the next move on every deal. Free, for teams that sell on calls and record them.
3
Every call · deal by deal
Open one deal and see the whole story.
Picture your Monday. One look tells you if a deal is improving or slipping. Alongside it, the coaching follow-through: did the rep do what RevHeat coached them to do last time?
Illustrative example · RevHeat engagement
RevHeat
Deal review example
Acme Corp · 3 callsMomentum: Stalling
Deal arc
Strong first call, then two weeks of drift. The business case is holding, but the buyer’s urgency is fading and no next step is booked. This deal is coasting on goodwill — it needs a reason to move now.
Score ladder · is it improving?
| Pillar | Call 1 | Call 2 | Call 3 | Δ |
|---|---|---|---|---|
| Emotional connection | 72 | 60 | 54 | −18 |
| Business case | 70 | 74 | 76 | +6 |
| Urgency | 75 | 58 | 44 | −31 |
| Next step | 55 | 40 | 35 | −20 |
Did the rep follow through?
RevHeat coached: “Book a firm next step before you hang up.”
Jordan booked a vague “circle back” — no date set.Call 1 → Call 2Partial — didn’t stick
Risk flags 2
No next step bookedNO_NEXT_STEP · HIGH
Urgency fading across callsURGENCY_FADING · HIGH
The one move for next call
- Reset the stakes — ask what Q3 slipping costs them personally.
- Get a firm date on the calendar before the call ends.
4
Every Monday · your meeting, handled
The team’s week, already written for you.
One page, every Monday, before your sales meeting. The one pattern to coach, whether last week’s coaching showed up on calls, and the deals to watch. You walk in knowing exactly what to say, not just what happened.
The Monday brief goes to whoever coaches your reps: you, your sales manager, or the managers under your VP. It is how they coach, not a report on them.
Illustrative example · RevHeat engagement
RevHeat
Weekly coaching brief example
Weekly briefWeek of Jul 21
Your team is winning the logic and losing the room — three deals stalled the same way this week.
18 calls analyzed · avg score 68 · 4 deals moved, 3 stalled
Pattern to coach
Price answered before value is set
On every stalled deal, the rep gave a number the moment the buyer asked — before framing what it’s built on. The buyer anchors on cost and the urgency drains out.
“What are we looking at, ballpark?” … “Per seat. Anyway —”Acme Corp · 18:04
Say it at standup: when price comes early, we slow down, not speed up.
Last week’s coaching — did it stick?
- Name the buyer’s alternative before price: on 9 of 18 calls. Half the team got the memo.
- A firm next step before hang-up: still missing on 3 calls — two of those deals stalled.
Deals to watch
Acme CorpStalling · no next step booked54
Bayview Group3rd straight week quiet — close it or call it?61
5
Every month · it keeps paying off
Every month, the whole team gets sharper.
Each month, RevHeat turns your calls into specific changes to how your team sells, every one backed by real calls. It also tells you what changed outside your building: a competitor your buyers started naming, an objection that wasn’t there last quarter, the angle that stopped landing. Otherwise you learn that from the number, a quarter late. It’s monthly on purpose: a sales method rewritten every week on noise is one your reps stop trusting. You approve the changes. We work them into the coaching and the way your team sells. What you learn carries into the next month.
Illustrative example · RevHeat engagement
RevHeat
Monthly playbook review example
Proposed playbook updateNeeds your review
Built from 47 calls this month · every change cites real calls
AddReset the buyer’s personal stakes before any pricing talk.Won calls did this 3× more often · +22 emotional-connection gap
RequireA firm next step must be booked before a call ends.5 of 5 deals that went silent skipped this
ChangeAsk about personal stakes before presenting the business case.The buyer’s personal stakes stayed unclear in the stalled deals
Approve updateEditReject
🔒You decide what changes. We bring the proposed playbook changes and the calls behind them for your review.
Once approved, we work the change into the playbook and coaching. Then we check how the team uses it.
What your reps see
Your reps don’t get watched. They get coached.
Every rep asks: “so it’s a surveillance tool?” No. Here’s what changes for them, and what doesn’t.
Nothing changes on the call.
No live prompts. No script on a second screen. No new tool to open. The call is theirs. The coaching comes after, when there’s time to think.
Each rep gets their own coaching, directly.
After each call, the rep sees what went well and the one move for the next call. Each note points to the exact moment that earned it.
Not a vibe. A timestamp.
The best rep’s moves become how the team sells.
When a rep wins a moment other reps keep losing, that move gets written down for the whole team, with their name on it. Good reps get better here. Great reps get copied.
What buyers say belongs beyond sales. Each month the review also goes to the rest of the company: the words buyers use go to marketing, the problems that start conversations go to prospecting, and the requests buyers repeat go on the product list. All of it counted across every recorded call, not pulled from the one deal someone remembers.
What leaders say 
The people who stopped guessing.
“I no longer wake up in the middle of the night thinking about the pipeline.” “95% of our pipeline wasn’t real.” Today he calls it qualified and predictable. “We had an 8x increase in valuation and a 3x backlog of booked revenue going into 2025… we’re on track to 6 to 10x our revenue from last year.”
Brad Garber
Chief Operating Officer · Hardware & Software
“Our win rate was up just under 300% in 6 months. We had the most profitable year in the history of our company, and our conversations with prospects improved almost instantly.”
Justin Emond
CEO, Third and Grove
“You’re not handed a playbook and left to figure it out. Ken and his team are with you in the trenches, building it step by step. If you’re serious about growth, this is the team that will help you get there.”
Randy Stacy
VP Sales, Fintech
No score without proof
RevHeat never shows you a number it can’t back up. Every score, risk flag and coaching line points to the moment in the call that earned it.
Where should your team start? With the deals you have open right now.
See which deals you can still close → A 25-minute call. Then the next move on every deal. Free, for teams that sell on calls and record them.
Is this for you?
For leaders who want more reps to improve.
This is for you if
- Your team has reps carrying a number, usually five or more, though smaller teams can start too
- Your team makes real sales calls every week
- You’re tired of guessing whether coaching sticks
- You want a shared sales method, whether you have one today or need to build it
- You care whether the team is actually improving
Probably not if
- You just want call recordings on file
- You don’t care whether your reps improve
- You want something nobody ever has to open
How we handle your calls
Your calls are your company’s property. We treat them that way.
Sales calls hold your pricing, your pipeline, and your customers’ names. Before you hand them to anyone, know exactly where they go.
We never store your audio.
Your recordings stay where they live today, in your own call recorder. We work from the written transcript. That’s what gets analyzed, and that’s all we keep. Keep the call recorder you have. If you don’t have one, we’ll recommend one.
Walled to your company.
Every transcript is tied to your company, and every request is checked against it. Your reps see your calls. Nobody else’s customers ever see yours.
When a human reads a call, it’s on purpose, and it’s logged.
Coaching runs on AI. When one of RevHeat’s people reads a call to refine how your team sells, or to sign off on a change, that access is deliberate and recorded. No casual browsing.
What we may study, we strip first.
To make the analysis sharper for everyone, we may study patterns across calls, anonymized first. Your company’s name, your reps’ names, and your buyers’ names come off before anything is studied.
Need an NDA before the walkthrough? No problem. Send yours, or we’ll send ours.
Sales Fact or Fiction · free
Is this quarter’s number real? Nobody on your team can tell you for sure.
Your pipeline review is reps reporting on themselves. Sales Fact or Fiction shows you which of the deals in your number are real, which keep getting pushed, and the next move on each.
AI reads the calls. Twenty-five years of building sales teams tells it what matters. Free. A 25-minute call to start. Not recording yet? Start this week. Your team has had ten or more recorded sales calls in the last 30 days? That’s enough to begin.
A 25-minute call. Then the next move on every deal. Free, for teams that sell on calls and record them. One per company. Fair question
“Do I really want to get on a sales call with these guys?”
Fair question. Here’s what the call is. 25 minutes on how your team sells and the deals in this quarter’s number, and whether you have enough recorded calls to read. If you do, you share the recordings, and in a second meeting we walk through every deal: which ones are real, which you can still close, and what the buyer said on each. If you want more after that, you’ll ask. If you don’t, you keep the list.
See which deals you can still close → A 25-minute call. Then the next move on every deal. Free, for teams that sell on calls and record them. One per company.