The lack of success can lead to a costly increase in turnover. The average turnover rate in sales is 35% under normal conditions, and this is far from a normal time.
There may not have been another time in history where the sales profession has been under more pressure.
The Pandemic, remote working a potential recession and rising interest rates are pushing us into an environment most of your sellers and managers have never faced.
And this is having a massive impact on sales team performance as the market for sales talent is very tight and sales managers are learning the hard way how to manage in this new environment.