Sales training your reps still use on next month’s calls.
Our sales training teaches your team the RevHeat Sales Methodology, the approach behind $1.5B in client sales. Then we coach it on your reps’ real calls, so the training shows up where your deals are won.
Same training. Different results.
A client of ours, later acquired by Amdocs, had four divisions of eight sellers each. All of them took our standard training. Two teams tripled their close rate on new customers. Two raised renewals by more than 20%. And for two, in Ken’s words, it was “like I had never existed.”
Same course. What happened after the training decided the result.
Reps leave knowing the move. Using it with a real buyer, under pressure, takes practice and feedback.
It’s arithmetic. Your managers can’t hear every rep, so nobody knows who is running the new way and who went back to the old one.
And the number is a quarter late.
No training sticks without active coaching and reinforcement. That’s true of every course, including ours.
Big companies have this problem too. When we started working with Samsung, they had 600 North American sellers and no formal sales process.
B2B sales training, then coaching on every call.
We train the method, built around the moments your buyers create. Then we stay on the calls after, so the training turns into how your team sells.
Train your team on one way to sell.
The RevHeat Sales Methodology. In shorthand, it’s kind of MEDDIC plus SPIN, with a scoring system on top. Reps practice the questions, objections and next steps until they can run them on a live call.
Build it around your calls.
We start from your recorded calls: where your deals stall, what your buyers ask, which moves your best reps already make. The training covers those moments, in your buyers’ words.
Each rep gets a next move.
After the training, every rep gets one thing to do on their next call, from the method they just learned.
You see whether it stuck.
The next call shows who ran it and who needs more practice. Your managers coach to that, every week. If you already use a sales method, we build on it.
One rep worked only on discovery, using our process, and doubled the win rate on new opportunities. Another, Matt, went from underperformer to 120% of quota after five months working on prospecting hours.
| Step | What you get |
|---|---|
| Before | Your calls: where deals stall and what buyers ask |
| The training | The method, practiced on your buyers’ situations |
| The next call | One move for each rep, from the method |
| Every week after | Who ran it, and the one thing to coach next |
Trained once. Coached on every call after. Checked on the next one.
Picture the Monday after the training. You already know which reps asked the new question last week, and who needs another rep at it. You know before the forecast call, not at quarter end.
See how sales training fits the whole RevHeat system, from strategy to the next call →
Every move points to the moment it’s for.
Example data. In your engagement, this is your rep and a step from your sales method.
Same reps. Different calls.
“Our win rate was up just under 300% in 6 months. We had the most profitable year in the history of our company, and our conversations with prospects improved almost instantly.”
“You’re not handed a playbook and left to figure it out. Ken and his team are with you in the trenches, building it step by step. If you’re serious about growth, this is the team that will help you get there.”
Sales teams trained on the RevHeat Sales Methodology and coaching
Sales team training for leaders who’ve bought training before.
- You own the sales number.
- Your team has reps carrying a number, usually five or more, though smaller teams can start too.
- Your reps sell on calls you record.
- You want the training to show up on live deals, not only in the workshop.
- You want a one-day motivational event.
- You want a course reps take alone, with nobody checking the calls after.
- Your team sells mostly in person, with no recorded calls.
What changed in how they sell.
“The framework that changed my life is the framework of discovery… a great framework for discovery that allowed me to carry that over into value demonstration, which helped me to close more deals. … I can truly say that I’ve been able to double my income…”
“I was highly skeptical at first… His ability to evaluate my process and find the gaps and then actually provide real-world solutions were frankly a game changer for me.”
Is this quarter’s number real? Nobody on your team can tell you for sure.
Your pipeline review is reps reporting on themselves. Sales Fact or Fiction shows you which of the deals in your number are real, which keep getting pushed, and the next move on each. Free, from the sales calls you already record. It’s also the fastest way to see which moves your team needs trained first.
AI reads the calls. Twenty-five years of building sales teams tells it what matters. A 25-minute call to start. Your team has had ten or more recorded sales calls in the last 30 days? That’s enough to begin. One look per company.
A 25-minute call. Then the next move on every deal.Before you book.
- What kind of training does a sales team need?
- Most B2B sales teams need training on the moments where their own deals are won or lost: discovery, handling the objections their buyers actually raise, and setting a real next step. The right sales training starts from the team’s recorded calls, so it covers those moments in their buyers’ words. Then each rep needs coaching on the next call, or the training fades.
- What are the 5 C’s and 7 C’s of sales?
- They are memory lists that sales trainers use, and different trainers use different C’s, so there is no single official version. Whatever the list, the useful test is the same: does the rep actually do it on a live call with a real buyer? A list that never shows up on the call changes nothing in the number.
- Why doesn’t sales training stick?
- No sales training sticks without active coaching and reinforcement, and that is true of every course, including ours. Reps leave a workshop knowing the move, but using it under pressure takes practice and feedback on real calls. Managers can’t be on every call, so nobody checks. That’s why RevHeat coaches each rep’s next call after the training.
- What is the difference between sales training and sales coaching?
- Sales training teaches the team a way to sell, usually in sessions. Sales coaching helps each rep use it on real calls, one next move at a time, and checks whether it stuck. Training without coaching fades; coaching without a shared method has nothing to coach to. RevHeat does both. Read more about sales coaching.
- Can you build on sales training we already bought?
- Yes. If your team already learned a sales method, we coach to that method on your reps’ real calls rather than replacing it. If you don’t have one, we train the RevHeat Sales Methodology. Either way, each rep gets a next move after every call and your managers see who is using it, so the training you paid for shows up in deals.
- How do we choose between sales training companies?
- Many sales training companies teach a sound method, so the course itself is rarely the deciding factor. Ask each one what happens after the training: who checks whether reps use it on live calls, how often, and how you will know. That answer decides whether the training shows up in your number. Ours is coaching on your recorded calls, every week.
- How much does sales training cost?
- RevHeat’s sales training is priced around the size of the team and how much coaching follows the training, so there is no single price on the website. On the first call we talk through how your team sells and what it needs. Then we explain pricing before you decide anything. The first look at your deals, Sales Fact or Fiction, is free.
Hiring new reps? Training starts at the hire: see sales hiring and ramp. Need the plan before the training? See sales consulting. Need someone to lead the team? See fractional sales leadership. Want marketing to sound like your buyers? See fractional CMO.
“Do I really want to get on a sales call with these guys?”
Fair question. Here’s what the call is. 25 minutes on how your team sells and the deals in this quarter’s number, and whether you have enough recorded calls to read. If you do, you share the recordings, and in a second meeting we walk through every deal: which ones are real, which you can still close, and what the buyer said on each. If you want more after that, you’ll ask. If you don’t, you keep the list.
See which deals you can still close → A 25-minute call. Then the next move on every deal.