Sales Fact or Fiction. Which deals in your forecast are real?
Every open deal in your forecast, marked fact or fiction: which are real, which keep getting pushed, and the next move on each. Free, from the sales calls you already record. Yours to keep.
| Deal | Amount | Verdict |
|---|---|---|
| Fernhollow Cloud | $210K | Fact |
| Larkspur Payroll | $140K | Fact |
| Harbor Analytics | $95K | Fiction |
| Pinecrest Software | $80K | Fiction |
You bring the forecast. We read what each buyer said on the calls.
Sales teams trained on the RevHeat Sales Methodology and coaching

The number you report to your CEO or your board stops being a guess.
You gave a number for this quarter, and you’re not sure it’s real. Nobody who runs a sales team is. The pipeline review is reps reporting on themselves. The forecast is their word, rolled up. And the rep who sounds strongest in the Monday meeting is not always the one who’s strongest in front of a buyer.
- Which deals in your forecast are real, which are dying, and which to stop counting. Each one backed by what the buyer said.
- Which deals you can still close this quarter, and the move that closes each one.
- Who on your team is actually winning on live deals, and who needs ten minutes with you before the next call.
- A number you can defend. Not the one your reps handed you.
Every open deal, marked fact or fiction.
What your forecast says, next to what the buyer said on the calls, and the next move on each.
| Deal | Value | In your forecast | What the calls say | Next move |
|---|---|---|---|---|
| Fernhollow Cloud | $210K | In your forecast: Commit, closes Dec 12 | FactTheir champion asked for a rollout plan. | Next move: Send it this week. |
| Larkspur Payroll | $140K | In your forecast: Commit, closes Nov 30 | FactTheir CFO asked about payback twice. | Next move: Answer payback before pricing goes out. |
| Harbor Analytics | $95K | In your forecast: Commit, closes Nov 15 | Fiction“Let’s revisit after Q1.”Urgency fading | Next move: Stop counting it until a buyer names the cost. |
| Pinecrest Software | $80K | In your forecast: Commit, closes Nov 22 | Fiction“I’d have to sell this upstairs.”Decision maker not engaged | Next move: Find who signs. |
You bring the forecast. We read what each buyer said on the calls.
What you do with it depends on your seat.
VP of Sales
You keep every open deal marked fact or fiction, with the next move on each. Take it into Thursday’s forecast call, whether you work with us or not.
CRO
You keep every open deal marked fact or fiction, and who’s strongest on the calls. Hand it to your managers for this week’s one-on-ones, whether you work with us or not.
Founder CEO
You keep every open deal marked fact or fiction, with the next move on each. Hand it to your reps and stay off a few calls this month, whether you work with us or not.
Agency owner
You keep every open deal marked fact or fiction, with the next move on each. Use it to decide which proposals to chase this week, whether you work with us or not.
Your CRM shows when a deal last moved. The calls show why.
Your call recorder already reads your calls. That’s not the problem.
It tells you what was said. It has no idea what mattered. Which line from the buyer meant the deal just died. Which rep answer sounded fine and gave away the quarter. Which “sounds good, send it over” was a yes and which was a goodbye.
AI reads every sales call your team had in the last 30 to 60 days. Twenty-five years of building sales teams tells it what to read, what it means, and what matters on each deal. Then we walk you through it, deal by deal, rep by rep, with the buyer’s own words as the evidence. That judgment has influenced $1.5B in client sales.
Nothing to install. Nothing for your reps to change.
One deal, call by call.
Every deal gets judged on what its buyers said, call after call.
In the CRM Commit, closes Nov 15
How it got here
- Call 1Where it startedThe analytics lead asks about reporting. No cost named.
- Call 2Edged downPricing goes out. Nobody else from Harbor joins.
- Call 3Moved down“Let’s revisit after Q1.” The rep agrees and moves on.
What kills this deal
- Decision maker not engaged
- Three calls, and the person who signs has never joined one.
- Urgency fading
- Nobody at Harbor has said what waiting costs them.
The move that changes this deal
Ask the analytics lead to bring whoever signs to the next call. Open with what waiting until after Q1 costs them.
Who gets it
Running one costs us real money, so we run it where it will pay off. You qualify if:
- Your team sells on calls and records them. Zoom, Gong, Teams, Otter, whatever you use.
- Your team has had ten or more recorded sales calls in the last 30 days.
- Your best rep is in it, with at least two others.
One per company. Ever.
Not recording your calls yet? Then nobody can tell you which deals are real, and that is exactly the problem Sales Fact or Fiction solves. Every call this month without a recording is a deal you’ll forecast on the rep’s word. Turn recording on this week. In 30 to 60 days there’s enough to read.
The recordings stay in your recorder
We take transcripts, never audio. Your calls are walled to your company, and every person on our side who opens one is logged. Worried about security? We’ll sign your mutual NDA to make it easy on the lawyers.
“Do I really want to get on a sales call with these guys?”
Here’s what the call is. 25 minutes on how your team sells and the deals in this quarter’s number, and whether you have enough recorded calls to read. If you do, you share the recordings, and in a second meeting we walk through every deal: which ones are real, which you can still close, and what the buyer said on each.
If you want more after that, you’ll ask. If you don’t, you keep the list.
- 01
A 25-minute fit call
Tell us how your team sells and what’s in this quarter’s number. We check you have enough recorded calls to read.
- 02
You share recordings
Send 30 to 60 days of sales calls from whatever your team already records on. We read them deal by deal.
- 03
We walk through every deal
In a second meeting, you see each open deal marked fact or fiction, what on the calls decided it, and the next move on each while it’s still open.
“Tripled his win rate in six months. Same reps. Same leads. Same market.”
Justin Emond CEO, Third and Grove“95% of our pipeline wasn’t real.” Today he calls it qualified and predictable.
Brad Garber COO, Hidden Level“Sales leaders can be arrogant. We think we have it all figured out – we think we can be smarter and better than everyone else. There are a lot of things REVHEAT does for us that we already know, but the real growth happened when I could finally admit that I couldn’t deliver as fast and as effectively on my own. REVHEAT solves real problems for us.”
Dave JimenezChief Revenue Officer, Projekt202It’s Monday.
You know which three deals need you this week, which rep needs ten minutes with you, and what the buyer said that the rep didn’t hear. From the month you already had.
Find out what’s real in your number → A 25-minute call to start. Free, for teams that sell on calls and record them. One per company.