Sales coaching that checks the next call.
Most sales coaching is a session. Ours reads every call. Each rep gets their next move. Then we check the next call to see if they ran it.
You’ve hired a sales coach before. It faded.
The session lands. The reps nod. And the calls on Tuesday sound exactly like the calls last Tuesday. Not because the coach was wrong — because nobody was on the next call to check.
A rep changes what they do when someone sees them do it. A workshop can’t.
Then the week wins. A handful of calls get reviewed. The rest don’t.
And the number is a quarter late.
Sales coaching, when somebody actually checks.
You stop reviewing three calls and guessing about the rest.
Every one, in your buyers’ own words. Already record calls? Keep the recorder — we read what it captures.
Each rep gets their next move.
One instruction for their next call, from your playbook. Word for word. Coached after the call, never whispered during it.
You find out whether it stuck.
Did they run it? That’s the only question. Their numbers move call by call — counted, not guessed.
You get the count on Monday.
How many of your reps ran the winning move on a live call. And the one pattern to coach this week. If you have a sales manager, the brief is theirs.
That’s the difference between sales coaching and a sales coach. Someone is on every call. The next one gets checked.
Picture Monday. The brief says half your team ran the move last week. You know what to coach before the meeting, not at quarter end.
Every note points to the moment that earned it.
No score without proof. Every note shows the exact moment in the call and what to say next time. Then the next call shows whether they said it.
Example data. In RevHeat, this is your rep and your playbook step.
Four things people call sales coaching.
- A session a month. Good advice, then they leave. Nobody checks Tuesday’s calls.
- A course and a completion score. Your reps finished the videos. Nobody checked the calls after.
- Every call captured. Transcripts nobody opens. Still no next move.
- Every call read, every rep handed their next move, the next call checked, the count on Monday.
Same reps. Different calls.
“Our win rate was up just under 300% in 6 months. We had the most profitable year in the history of our company, and our conversations with prospects improved almost instantly.”
“You’re not handed a playbook and left to figure it out. Ken and his team are with you in the trenches, building it step by step. If you’re serious about growth, this is the team that will help you get there.”
Built for one kind of leader.
- You own the sales number.
- Your reps sell on recorded calls — phone, Zoom, Teams.
- You’ve tried coaching and watched it fade.
- You want a motivational session.
- You want a tool that whispers to reps mid-call.
- You want a report on your reps instead of coaching for them.
We’ll change how your reps sell in 30 days — or your money back.
Inside seven days, we count how many of your reps actually do what your playbook says on a live call. We show you that number. You see it again every week after that. Thirty days later we count one last time. If it didn’t go up, you don’t pay.
And the count is the smallest thing you’re holding at day 30:
- Your playbook, rebuilt from your own calls — the moves that win your deals, in your buyers’ own words.
- Every call coached, from call one. Each rep got the next move for their next call — word for word — and we checked the next call to see if they ran it.
- A Monday brief every week: the one pattern to coach, whether last week’s coaching stuck, and the deals to watch.
- Your first monthly read: what’s changing in what your buyers say, and the playbook changes worth making — with the call quotes as evidence. You say yes or no.
And you keep what we found. At day 30 we hand you the exact changes that close more of your deals — in writing. Those are yours. Even if you take the refund.
Before you book.
- Is this sales coaching or sales training?
- Coaching. Training is a course your reps finish. Coaching is a next move for their next call, and someone checking whether they ran it. We do the second thing, on every call.
- Do my reps have to use new software?
- No. They keep selling the way they sell. If you already record calls, keep the recorder — we read what it captures. Your reps get coached; they don’t get a new tool.
- Who does the coaching — a person or software?
- Both. AI reads every call and drafts each rep’s next move from your playbook. RevHeat’s people set the playbook, sign off on every change to it, and write your Monday brief. When one of us opens a call, that read is deliberate and logged.
- How fast do we see something?
- Day seven: the count — how many of your reps ran the move that wins on a live call. You’ve never had that number. You see it every Monday after that.
- What does it cost?
- We tell you on the walkthrough, once we’ve seen your calls and your team size — and if we’re not a fit, we say so in the first ten minutes.