Fractional CMO strategy built from what your buyers actually say.
As your fractional CMO, we set your positioning, messaging and marketing plan from the evidence in your sales calls. Your team or agency does the work. We lead it and review it.
Your marketing team is writing to a buyer they have never heard speak.
Your website says one thing. Your reps say another. Your buyer said a third thing on a call in March and nobody wrote it down.
The recordings exist. Nobody ever sent marketing one. Your marketer isn’t lazy; nobody has the hours to listen to every call and pull out what matters.
Your sales leader has said the leads are wrong for two years. Right all along, and never with the evidence to prove it.
Marketing guesses at the headline. The SDR guesses at the opener. The rep guesses at the objection. Same buyer, three guesses.
None of this is neglect. It’s arithmetic. Nobody can hear every sales call, so nobody brings the buyer’s own words into the room where the marketing plan is made.
Fractional CMO services: we set the strategy, your team executes.
We lead the marketing strategy from the one source most marketing plans never use: what buyers say on your sales calls. Your team or agency keeps doing the work they’re good at.
Read what buyers actually say.
From your recorded sales calls: the words buyers use for their problem, what they ask, why they buy and why they stall.
Set positioning and messaging.
Who you’re for, what you say first, and the words buyers recognize as their own. Written down so marketing, prospecting and sales all start from the same page.
Build the marketing plan.
Which buyers to reach, what they need to hear, and in what order. You decide what changes.
Your team executes. We lead and review.
Your team or agency builds the campaigns, the content and the website. We review the work against what buyers said. Every month, the voice of the customer goes back into marketing, prospecting and the product list.
| Who | What they own |
|---|---|
| RevHeat | Positioning, messaging and the marketing plan, built from your sales calls. Leading and reviewing the work. |
| Your team or agency | Campaigns, content, ads and the website: the execution |
| You | What changes, and when |
| Every month | What buyers said, into marketing, prospecting and the product list |
Strategy from the buyer’s words. Execution by the people who already do it well. A review against what buyers said.
Picture the next campaign brief. It opens with what buyers said on last month’s calls, in their words. Your sales leader reads the homepage and recognizes the buyer they talk to every week.
Every message points to the calls that earned it.
Example only. Your findings come from your calls.
25 years of building sales teams. $1.5B in client sales.
“They didn’t just give us a strategy. They built the machine — and revenue stopped running through me.”
“95% of our pipeline wasn’t real.”
Today he calls that pipeline qualified and predictable.
These results came from the RevHeat Sales Methodology and coaching, on the sales side. Our fractional CMO work starts from the same place: your sales calls.
Sales teams trained on the RevHeat Sales Methodology and coaching
An outsourced CMO for companies whose marketing team already does the work.
- You have a marketing team or an agency that executes well, and the message still isn’t landing.
- Your sales leader keeps saying the leads are wrong.
- Your reps sell on calls you record.
- You want positioning and a marketing plan built from what buyers say, with your team doing the work.
- You need someone to run campaigns, write the content or manage ad spend.
- You want a full-time CMO in the building.
- Your team sells mostly in person, with no recorded calls.
What changed in their sales.
“Our win rate was up just under 300% in 6 months. We had the most profitable year in the history of our company, and our conversations with prospects improved almost instantly.”
“42% sales growth in year one. The infrastructure to actually scale. The ROI was undeniable.”
Start with what your buyers said last month.
Sales Fact or Fiction shows you which of the deals in your number are real, which keep getting pushed, and the next move on each. Free, from the sales calls you already record. It’s also the first look at what your buyers actually say, and the place a marketing strategy should start.
AI reads the calls. Twenty-five years of building sales teams tells it what matters. A 25-minute call to start. Your team has had ten or more recorded sales calls in the last 30 days? That’s enough to begin. One look per company.
A 25-minute call. Then the next move on every deal.Before you book.
- What is a fractional CMO?
- A fractional CMO is a senior marketing leader who works with a company for part of the role instead of as a full-time executive. Some run the marketing team and do hands-on work. RevHeat’s fractional CMO sets positioning, messaging and the marketing plan from what buyers say on the sales calls, then leads and reviews the work your own team or agency executes.
- What does fractional leadership mean?
- Fractional leadership means a company gets an experienced executive for part of the role rather than hiring one full-time. It’s common in sales and in fractional marketing, where a growing company needs senior judgment before it needs a full-time chief. The scope is agreed around the business: what the leader owns, what the team owns, and how the work is reviewed.
- How much does a fractional CMO cost?
- Fractional CMO pay and pricing vary widely with scope, from hands-on roles to strategy-only work, so published salary figures say little about a specific engagement. RevHeat’s fractional CMO work is priced around what your business needs, so there is no single price on the website. We talk it through on the first call and explain pricing before you decide anything.
- Is a CMO higher than a marketing director?
- Usually, yes. A CMO is the executive who owns marketing strategy and answers to the CEO for it. A marketing director typically runs the team and its programs, often reporting to the CMO. With a fractional CMO from RevHeat, your marketing director or agency keeps running the work, and we set the strategy and review the work against what buyers said.
- Do you run campaigns, write content or manage ad spend?
- No. RevHeat sets the positioning, messaging and marketing plan, and leads and reviews the work. Your own marketing team or agency executes: campaigns, content, ads and the website. That split is on purpose. The people who already know your channels keep doing the work, and the strategy they work from comes from what buyers actually say on your sales calls.
- Why build marketing strategy from sales calls?
- Because that’s where buyers say, in their own words, what problem they have, what they compare you to, and why they buy or stall. Most marketing plans are written from surveys, keyword tools and internal opinion. Sales calls hold the buyer’s actual language, every week, for free. Every month we bring what buyers said into marketing, prospecting and the product list.
Sales and marketing gap both? See fractional sales leadership. Want the whole go-to-market plan reviewed? See sales consulting. Reps need the same message? See sales training and sales coaching.
“Do I really want to get on a sales call with these guys?”
Fair question. Here’s what the call is. 25 minutes on how your team sells and the deals in this quarter’s number, and whether you have enough recorded calls to read. If you do, you share the recordings, and in a second meeting we walk through every deal: which ones are real, which you can still close, and what the buyer said on each. If you want more after that, you’ll ask. If you don’t, you keep the list.
See which deals you can still close → A 25-minute call. Then the next move on every deal.