A fractional sales leader, so revenue stops running through you.
A fractional sales leader gives your team senior sales leadership where it needs it: clear priorities, pipeline reviews built on what buyers said, coaching, and hiring tied to one plan. The role is set around your business, on the call.
You hired good people. Nobody has time to lead them.
The big deals wait for you. Your calendar has become the ceiling on the number.
They jump in to rescue the ones that slip. Every hour spent there is an hour nobody spends coaching the reps who need it.
You can’t hire on a guess. So the hire waits, and growth waits with it.
None of this is a failure. It’s arithmetic. One leader can’t be on every call, and a founder can’t be in every deal and run the company too.
What a fractional VP of Sales does with your team.
Fractional sales leadership puts an experienced sales leader to work on your team without a full-time executive hire. Whether you call the seat VP of Sales, CRO or CSO, the job is the same: a plan the team runs and a number you can trust.
Set the priorities and who owns them.
A few clear priorities for sales execution, and an owner for each. Everyone knows what matters this quarter and who answers for it.
Run pipeline reviews on what buyers said.
Reviews built on the calls, not on reps reporting on themselves. Which deals are real, which keep getting pushed, and the next move on each.
Coach the team, and grow the leader you have.
We guide coaching and team development, and we work alongside your current sales leader, so their week goes to leading instead of rescuing.
Connect hiring and ramp to the plan.
Who to hire next, what the role is, and how a new rep learns your way of selling. See sales hiring and ramp.
Our founder has run a 100-person sales force and hired the 100 people. The firm behind this work has worked with 200+ sales teams over 25 years.
| Area | What you get |
|---|---|
| Priorities | A few, in order, each with an owner |
| Pipeline | Reviews built on what buyers said on the calls |
| Coaching | Guidance for your managers and your current sales leader |
| Hiring & ramp | Hires and ramp tied to the sales plan |
| The terms | Role, responsibilities and cadence, agreed around your business on the call |
Sales leadership sized to your business. Set on the call, not on a rate card.
Picture the next pipeline review. Your sales leader runs it. You hear which deals are real and the next move on each, and you aren’t the first call on the big one.
See how fractional sales leadership fits the whole RevHeat system, from strategy to the next call →
One founder, one head of sales, one plan.
Illustrative example. No real client, numbers or quotes. Your engagement is shaped on the call.
Same reps. A number they could trust.
“They didn’t just give us a strategy. They built the machine — and revenue stopped running through me.”
“I no longer wake up in the middle of the night thinking about the pipeline.”
Big Nerd Ranch was a $10M tech consulting firm when we started. Sales had been falling for over two years and they had missed a payroll. With the RevHeat Sales Methodology and coaching: $2.5M in new sales in 90 days, $60M in five years, then a sale to a public company.
Sales teams trained on the RevHeat Sales Methodology and coaching
A fractional CRO or CSO for founders who still carry the number.
Call it a fractional head of sales if you like. It’s for the company where sales leadership is the gap.
- You own the sales number, or your CEO does and wants to hand it on.
- You have reps carrying a number, usually five or more, though smaller teams can start too.
- Your sales leader is good, and stuck in the deals.
- Your reps sell on calls you record.
- You want someone to take over the team without you deciding what changes.
- You need a full-time executive on the org chart today.
- Your team sells mostly in person, with no recorded calls.
What changed in the sales team.
“You’re not handed a playbook and left to figure it out. Ken and his team are with you in the trenches, building it step by step. If you’re serious about growth, this is the team that will help you get there.”
“42% sales growth in year one. The infrastructure to actually scale. The ROI was undeniable.”
Is this quarter’s number real? Nobody on your team can tell you for sure.
Your pipeline review is reps reporting on themselves. Sales Fact or Fiction shows you which of the deals in your number are real, which keep getting pushed, and the next move on each. Free, from the sales calls you already record. It’s the first thing a sales leader needs to know.
AI reads the calls. Twenty-five years of building sales teams tells it what matters. A 25-minute call to start. Your team has had ten or more recorded sales calls in the last 30 days? That’s enough to begin. One look per company.
A 25-minute call. Then the next move on every deal.Before you book.
- What is a fractional CRO?
- A fractional CRO is a senior revenue leader who works with a company for part of the role, rather than as a full-time hire. The company gets executive-level sales leadership and planning without the cost and commitment of a full-time chief revenue officer. Our fractional CRO guide covers what the role is, when to hire one, and what to look for.
- What does a fractional sales leader do?
- A fractional sales leader sets the priorities for sales execution, runs pipeline reviews, guides coaching and team development, and connects hiring and ramp to the sales plan. At RevHeat, that work rests on the team’s recorded sales calls, so reviews and coaching use what buyers actually said. The role, responsibilities and cadence are agreed around each business on the first call.
- Is a fractional VP of Sales better than a full-time hire?
- It depends on the stage. A full-time VP of Sales makes sense once the plan works and the team needs someone in the seat every day. A fractional VP of Sales, or an outsourced VP of Sales, suits a company that needs senior leadership now: to set the plan, steady the pipeline and grow the current sales leader before making a full-time hire.
- Fractional CSO, CRO, VP of Sales or sales manager: which do we need?
- The titles overlap. A fractional chief sales officer or CRO usually owns strategy and the revenue plan; a fractional VP of Sales runs the team against it; a fractional sales manager coaches reps day to day. Most growing B2B teams need some of each. We agree the role on the call, around what your business actually needs, rather than around a title.
- Will a fractional sales leader undermine my current head of sales?
- It shouldn’t, and the work is built so it doesn’t. We work alongside your current sales leader, never over them. The goal is to grow the leader you have: fewer deals rescued by hand, more time spent coaching the team. The founder and RevHeat set the direction together, and the sales leader is brought in early so the plan is theirs too.
- How much does a fractional sales leader cost?
- The cost depends on the role, the size of the team and the support it needs, so there is no single price on the website. On the first call we talk through what your business needs and agree the shape of the role. Then we explain pricing before you decide anything. The first look at your deals, Sales Fact or Fiction, is free.
Need a plan before a leader? See sales consulting. Reps need a shared method? See sales training and sales coaching. Marketing writing to the wrong buyer? See fractional CMO.
“Do I really want to get on a sales call with these guys?”
Fair question. Here’s what the call is. 25 minutes on how your team sells and the deals in this quarter’s number, and whether you have enough recorded calls to read. If you do, you share the recordings, and in a second meeting we walk through every deal: which ones are real, which you can still close, and what the buyer said on each. If you want more after that, you’ll ask. If you don’t, you keep the list.
See which deals you can still close → A 25-minute call. Then the next move on every deal.