Gong alternatives: 7 options and the question to ask before you switch

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You are looking at Gong alternatives for one of two reasons. The renewal quote came in. Or the calls are recorded and scored, and your reps still sell the way they did a year ago. A different call recorder can fix the first one. It will not fix the second one on its own.

Why a new call recorder fixes the bill and not the selling

The seven alternatives are below: Salesloft, Chorus by ZoomInfo, Avoma, Fathom, Jiminny, Attention and Hyperbound. Before you pick one, work out which reason is yours.

If it is the bill, switch. Gong does not publish a price. You pay per user, plus a platform fee, and you get a number by asking for a proposal. On Software Advice, cost is a recurring complaint. One reviewer calls Gong “a bit expensive compared to similar products.” Another says leadership bought it to watch employees. Avoma and Fathom both publish a per-seat price, and Fathom is free for individuals.

If it is the selling, read this before you sign anything.

Here is how that week goes. On Tuesday your rep runs a call and never asks the buyer about budget. By Wednesday the call is scored, and the score says so. Then nothing happens. On Thursday the same rep is on a call with the next buyer and skips the budget question again.

The score was right. The call recorder did its job.

What was missing comes after the score. Somebody has to tell the rep the one thing to do differently. Then somebody has to listen to that rep’s next call and check whether the rep did it.

In most companies that somebody is your sales manager. Gong’s own guide for frontline managers asks for it: “Listen to one call per direct report once a week.” That is good advice. It is also the time your manager already gives to deals and the forecast.

We have spent 25 years building sales teams, and this is our view. The call recorder was never the problem. Nobody had the time to check the next call.

A new tool means a new contract and a rollout. If you switch call recorders and change nothing else, you get the same Thursday from a different vendor.

So keep Gong, or switch and save the money. Either way, decide who checks the next call.

Keep Gong or switch: we check the next call (this part is ours)

We are not a call recorder, and we are not on the list. We work with the call recorder you already have, and we set that up.

We build the sales strategy with you. You approve it, and it becomes the playbook your reps run.

AI reads every call against that playbook. After each call the rep gets one next move. Each week your manager gets the one thing to coach.

Then we read the rep’s next call to see if the rep did it. Every week we count how many reps do what the playbook says on a live call. The steps are on how we work with a sales team.

Justin Emond, CEO of Third and Grove, tripled his win rate in six months.

Same reps. Same leads. Same market.

This is for an owner or sales leader with five or more reps. It is not for you if you want software your team runs alone, because we work with you every week.

Your call recorder is fine. The sales method you trained on is fine too, whichever sales training company it came from.

Want to see it on your own calls? Book a 20-minute call.

The 7 Gong alternatives, sorted by why you are leaving

Shopping for coaching tools and not a call recorder? Read our comparison of sales coaching software.

If you are leaving Gong over the bill

Avoma is the low-price pick for a small or mid-sized team that wants recording, notes and call scoring without a long buying process. It starts from about $19 to $39 per recorder seat per month, billed annually, and it ships three scorecard templates so you do not start from a blank page. The limit: call scoring sits in an add-on, about $29 more per seat per month, billed annually.

Fathom is the one to pick if you have no call recorder yet and want one running this week. It is free for individuals. Team plans run from about $15 to $34 per user per month, with a two-user minimum. Reviewers on Capterra praise the accurate summaries and the easy setup. Two reviewers say it misses words when people talk over each other. The limit: call scorecards are on the Business plan, and your team builds them.

Before you pay for either, check what you already own. Zoom Revenue Accelerator records meetings across Zoom, Teams and Google Meet. HubSpot transcribes calls for Sales Hub Professional and Enterprise seats. Microsoft Teams and Google Meet can save the recording too.

Gong competitors if you want fewer vendors

Salesloft makes sense if your reps already run their outreach there. It puts the follow-up where reps already work. In Salesloft’s words, “coachable moments become tasks in rep workflows.” It is an outreach platform first, so ask whether you can buy the call recording without the rest.

Chorus is the pick if you already pay for ZoomInfo and want call recording from the same vendor. It records and analyzes your calls, meetings and emails, and it recommends high-scoring calls for reps to review. ZoomInfo says it will “reduce new hire ramp time.” On Software Advice, one reviewer says managers being able to join calls felt like “big brother.” Another says the AI meeting summaries take a long time.

Salesloft and ZoomInfo do not publish a price either. Get the quote before you count the savings.

If it is the selling and you want help during the call

Jiminny is for a team that wants coaching during the call, while there is still time to change it. It offers live whisper and guidance while the rep is talking to the buyer. Paid seats start from about $42 to $83 per seat per month, depending on the seat type, and a listener seat is $0. For how that is billed, Jiminny sends you to its team for a quote. A prompt helps that call. Ask who checks the call after it.

Attention is for a team already trained on a named method, such as MEDDIC or BANT, that wants every call graded against it. The rep gets a recommendation after each call, and Attention lists real-time objection handling on the call. Its own guide puts the follow-up in your manager’s weekly one-on-one, so it fits best where that meeting happens every week.

If it is the selling and you want reps to practice

Hyperbound is for a team hiring a lot of new reps, or one whose reps need many repetitions on one skill. Reps rehearse against AI buyers, a second product scores real calls, and it works with the call recorder you have. It also goes after the next call. Its blog says it will “measure the improvement on the next live call.” That check runs against a scorecard you build, so start there.

The question to ask before you switch from Gong

Ask your sales manager which reps did what they were coached on last week.

If you get names, your setup is working. The only thing left to decide is the price.

If you get a pause, a new call recorder will not change it. The calls are already recorded. What is missing is a playbook to read each call against, and someone to check the rep’s next call.

Then put the same question to every vendor on your list. Ask how you would get that answer from their tool, and who does the checking.

Frequently Asked Questions About Gong Alternatives

What are the best Gong alternatives?

It depends on why you are leaving. For price, Avoma or Fathom. For fewer vendors, Salesloft or Chorus. For live help on calls, Jiminny or Attention. For rep practice, Hyperbound.

Is it worth switching from Gong?

If the reason is the bill, it can be. If the reason is that your reps still sell the same way, a new call recorder will not change that on its own. That part comes after the call is scored.

Gong vs Chorus: which is better?

Both record your calls and score them, and neither publishes a price. If you already pay for ZoomInfo, start with Chorus. If you do not, get a quote from both.

Gong vs Salesloft: how do they compare?

Gong sells call recording, scorecards and a forecast product. Salesloft is an outreach platform first, so teams that already run their outreach there can start with it. Neither publishes a price.

Gong vs Salesforce: how do they compare?

Gong sells call recording, scorecards and a forecast product, and does not publish a price. Salesforce says Conversation Intelligence is included in every Sales Cloud edition. Its AI coaching sits in Agentforce for Sales, an add-on at about $125 per user per month, billed annually.

How much is Gong per user?

Gong does not publish a price. You pay per user, plus a platform fee, and you get a number by asking for a proposal.

How do my calls get to you?

Straight from the call recorder you already use. We set that up.

Keep the call recorder you have. If you don’t have one, we’ll recommend one.

Bottom Line

Pick from these Gong alternatives by the reason you are leaving. If it is the bill, a lower-priced call recorder can fix it. If it is the selling, keep the call recorder you have and decide who checks the next call.

We do that part.


    Ken Lundin
    Founder & CEO, RevHeat

    Ken has spent two decades building and scaling revenue teams — as a seller, a leader, and an owner. The RevHeat Platform runs the system he wished he’d had: it coaches every rep on every call, proves the habit stuck, and knows more about your buyers every month. Built on the method behind more than $1.5 billion in sales.

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