This page lists 12 sales training companies in alphabetical order: what each is known for, who it suits, and where it stops. This is RevHeat’s page, and RevHeat is the last entry: jump to it.
Key Takeaway: The 12 sales training companies here are in alphabetical order, not ranked. Pick the one that fits how you sell, then decide who will check each call against what was taught. One client had four teams of eight reps take the same RevHeat training: two tripled their close rate on new customers, two raised renewals by more than 20%, and for two it was, in Ken’s words, “like I had never existed.”
TL;DR
- The 12 sales training companies here are alphabetical, not ranked. Pick the method that fits how your buyers buy.
- Each entry names what the firm does after the workshop, such as RAIN Group’s 90-day challenge, and the gap it leaves.
- After the same RevHeat training, 2 teams tripled their close rate on new customers. For 2 it was “like I had never existed.”
- Before the workshop, decide who checks each call against what was taught. Then you can know by week 6.
We make any sales training stick. Yours included.
What decides whether sales training programs pay off?
The deal is scheduled to close this Friday.
Then silence.
You ask the rep what is happening. They needed one more approval, but they are good to go. Move the close date out two weeks.
A good sales method has a question for that moment. Your rep may have been taught what to ask.
Did your rep ask? You don’t know. Nobody was on the call.
The twelve firms below are good.
Ken Lundin of RevHeat says it this way: “All the great selling frameworks are out there. It’s just how you apply them that I think matters.”
One client had four teams of eight reps. All four took the same RevHeat training.
Two teams tripled their close rate on new customers. Two raised renewals by more than 20%. And for two it was, in Ken’s words, “like I had never existed.”
Same training. Same trainer. Different teams, different results.
That is not a flaw in the training, and it is not your manager’s failure. A manager with eight reps cannot sit on every call.
So ask every firm below one question. When the workshop is over, who checks each call against what was taught, every day?
If nobody does, book a 20-minute call before you sign and see which open deals you can still close.
How we picked these 12 sales training companies
We picked well-known sales training firms. It is our pick, not a survey. Each entry credits what the firm is good at, then names the gap.
Sales training companies: ASLAN to Challenger
ASLAN Training
Known for: Other-Centered Selling, its main method. The method “takes 68 selling behaviors and simplifies them down to 4” and comes from 25 years of research. ASLAN also runs Catalyst, a program for frontline sales managers built around three jobs: “Lead, Manage, and Coach.”
Suits: sales, enablement and training leaders. Clients include Schneider Electric and AT&T. Delivery is onsite, virtual, or by certifying your own trainers.
After the workshop: ASLAN+, a platform where reps practice conversations and managers get coaching tools.
The gap: practice on a platform is not a live call. Practice shows who practiced. Ask what shows you who did it with a buyer on Tuesday.
The Brooks Group
Known for: IMPACT Selling, “a straightforward, consultative sales process.”
Suits: manufacturing and industrial teams. Its homepage opens with “Industrial sales is different.”
After the workshop: sales coaching for managers, assessments, and “ongoing coaching and eLearning resources.”
The gap: eLearning shows who finished the course. It does not show who asked the question on a live call. That check lands on your manager.
Challenger
Known for: the Challenger sales methodology. The idea: companies grow “by challenging customers, not by serving them.”
Suits: complex sales. It offers sales training, online courses to “Win more complex sales,” and message work for marketing teams.
After the workshop: a program that “includes skill development, message creation, and implementation support.”
The gap: teaching a buyer something new is a hard move to make on a live call. A workshop teaches the move. Ask who checks, in week six, which reps still make it.
Sales training firms: Corporate Visions to Janek
Corporate Visions
Known for: training built on buyer research. Its headline is “Sales Training That Starts with Buyer Decisions.”
Suits: revenue teams at companies like Siemens and Cloudflare. If you already have a method, its training is “modular and designed to work alongside whatever tools and methodology you already have in place.”
After the workshop: “manager coaching frameworks, practice tools, and just-in-time content,” and tracking of skill adoption.
The gap: tracking adoption is the right promise. Ask what it is tracked from. If the answer is not your reps’ live calls, you are reading a survey.
Force Management
Known for: Command of the Message, MEDDICC and “The Predictable Revenue Framework.” Its promise: “This is not a one-time training event.”
Suits: built for “companies with aggressive growth goals and large sales organizations.”
After the workshop: “AI-powered coaching, real-time deal intelligence, and methodology embedded in the flow of work,” plus Ascender, its ongoing courses and events.
The gap: built for big sales teams. And a rep can fill in every MEDDICC letter in the CRM without having asked the buyer. The form does not show you the call.
Janek Performance Group
Known for: Critical Selling Skills, its main program, plus programs for negotiation and for selling virtually.
Suits: a wide range of team sizes, “FROM SMB TO ENTERPRISE SALES TEAMS.” Delivery is on site, online, blended, or by training your own trainers.
After the workshop: technology tools and coaching services to “ensure effective behavioral changes endure long after training ends.”
The gap: training is an event, and coaching is a session. Your reps take calls every day. Ask who reads the calls in between.
Sales training companies: Korn Ferry to Richardson
Korn Ferry
Known for: the Miller Heiman methods.
Its courses include Strategic Selling with Perspective, Conceptual Selling with Perspective and Professional Selling Skills. It is the home of the Blue Sheet.
Suits: complex deals: “accounts with multiple decision makers.”
After the workshop: a Salesforce tie-in and a partnership with Microsoft Dynamics 365.
The gap: a Blue Sheet is a form. A form shows you it was filled in. It does not show you what the rep said to the buyer.
RAIN Group
Known for: a broad set of programs including Consultative Selling, Insight Selling and Sales Negotiation. Its promise: “Change Behavior, Grow Revenue, and Transform the Way Your Team Sells.”
Suits: professional services first, including accounting, consulting, engineering and law. Also financial services and technology.
After the workshop: more than most. “We can coach your coaches or coach sellers directly,” ongoing sessions and a 90-day challenge.
The gap: a 90-day challenge ends on day 90. Ask what your manager coaches from on day 91, with the same reps and the same calendar.
Richardson
Known for: sales training for large sales teams. It is “Human-led, AI-enabled,” and its methods are “Consultative + Challenger translated into observable behaviors across the sales cycle.”
Suits: large companies. It works “at Enterprise Scale.”
After the workshop: “Not a one-time workshop, not generic content.” It lists “AI-enabled reinforcement” and dashboards that show what each team is practicing.
The gap: the dashboards show practice. Practice is not what your rep said to a buyer on Thursday.
More sales training companies: Sandler to Winning by Design
Sandler
Known for: the Sandler Selling System, “a seven-step system for successful selling” and a “low-pressure, consultative selling approach.”
Suits: nearly any size. It has separate paths for companies under and over 500 employees.
After the workshop: Coaching and Reinforcement, each listed as its own offer, in a line that runs “from hiring to reinforcement.”
The gap: reinforcement that is more training still leaves nobody checking the live call. A rep can attend every session and still discount at the first pushback.
ValueSelling Associates
Known for: the ValueSelling Framework, which gives a company “a common language” and helps reps “compete on value, not price.”
Suits: companies like Justworks, which wanted a repeatable sales process for “their complex products,” and Perceptyx.
After the workshop: courses that teach your managers to coach the framework, and eValuePrompter, a tool it says “increases the adoption of ValueSelling.”
The gap: the coaching goes to your manager, who still has eight reps and one calendar. A tool shows what the rep typed, not what he asked.
Winning by Design
Known for: SPICED, its method for discovery, and the Bowtie, its model of the customer journey. It serves “B2B SaaS and tech-enabled companies.”
Suits: software companies and others with recurring revenue. It also offers courses and certification for individuals.
After the workshop: “Manager coaching that carries the method past the event” and “The same indicators re-measured at 90 days.”
The gap: built for software and recurring revenue. And a re-measure at 90 days tells you late. The deal lost in week three is already gone.
Where RevHeat fits among sales training firms (this one is ours)
We are last because we work alongside whichever of these twelve you pick.
In our experience, the gap is after the workshop: nobody checks each call against what was taught. That is the part we do.
We work on what happens on your calls after the workshop. See how we work with your team.
What we do: we start from your playbook. That can be one we build with you. Or it can be the training you already paid for.
AI reads every call against the playbook you approved.
After each call, the rep gets a next move for that deal. Each week, you see how many of your reps did what the playbook says on live calls.
Suits: an owner or sales leader with five or more reps who has paid for training, or is about to, and wants to know in week six whether it is being used.
Not for you if: you have fewer than five reps, or you want a workshop and nothing after it. We don’t replace your trainer.
Take 20 minutes with us first and see which of your open deals you can still close.
A result: Here is what it has looked like on our own. Justin Emond, CEO of Third and Grove, tripled his win rate in six months.
Same reps. Same leads. Same market.
What you need: Keep the call recorder you have. If you don’t have one, we’ll recommend one.
See how we compare with sales coaching software.
Why deals push. Whether the forecast is real. What buyers ask for.
The answers are in your calls.
Frequently Asked Questions About Sales Training Companies
What are the best sales training companies?
No list can tell you, this one included. This page lists 12, in alphabetical order, not ranked.
People search for top sales trainers hoping for one name. What training pays back depends on what happens on your calls after the workshop.
How do I choose a sales training company?
Pick the one whose method fits how your buyers buy. Each entry shows who the firm suits and where it stops. Then decide, before the workshop, who will check each call against what was taught.
What sales training programs do companies use?
Examples are IMPACT Selling, the Sandler Selling System, the ValueSelling Framework and Critical Selling Skills.
How do you evaluate a sales training program?
Read the Suits line on each entry against your own sale and your own buyers. One firm names manufacturing and industrial teams, another software companies. Then read each gap, and ask the firm about it.
What should I ask a sales training company before I sign?
Ask these five.
- How will I know in week six which reps are using it?
- Who checks live calls against what was taught, and how many calls? If the answer is your call recorder, see our page on Gong and its alternatives.
- What does my manager get to coach from?
- What happens in months two and three?
- Can you show me a team like mine?
Ask us the same five on a 20-minute call.
Which sales training companies work with software companies?
Winning by Design serves “B2B SaaS and tech-enabled companies.” RAIN Group and Sandler list technology among their industries. Ask the others.
How long does sales training take to show results?
If someone checks each call, you can know in week six whether it is being used. Look first for reps asking what they were taught on live calls.
Bottom Line
Of these 12 sales training companies, pick the one whose method fits how your buyers buy. All twelve are worth a call. Then decide, before the workshop, who will check every call against what was taught.