Sales coaching software comes in 3 kinds: tools that score your reps’ real calls, tools where reps practice, and training suites. This page lists 9 options: what each does well and where it stops. RevHeat wrote this list, and RevHeat is on it.
Key Takeaway: No single sales coaching software is best for every team. Pick the kind first, then the vendor. Then ask each vendor what your rep says differently on the next call, and who checks.
TL;DR
- Sales coaching software comes in 3 kinds: call scoring, practice and training suites. Pick the kind first.
- Avoma starts from about $19 per recorder seat per month. Gong, Attention, Mindtickle and Highspot do not publish a price.
- Ask every vendor 1 question: what does the rep say differently on the next call, and who checks?
- RevHeat’s proof: Justin Emond, CEO of Third and Grove, tripled his win rate in 6 months. Same reps.
Shopping for a call recorder and not a coaching tool? Read our Gong alternatives comparison.
Jump to sales coaching software
- RevHeat (ours)
- Gong
- Avoma
- Jiminny
- Attention
- Sybill
- Hyperbound
- Second Nature
- Mindtickle
- Highspot
- What you already own
- Frequently asked questions
| Name | What it does | Where it stops |
|---|---|---|
| RevHeat | Reads every call against your playbook, then checks the next one | Not software your team runs alone |
| Gong | Records and scores every call | At the score |
| Avoma | Records, takes notes and scores calls | Starts from three stock templates; ask if you can build your own |
| Jiminny | Prompts the rep during the live call | Ask who checks the next call |
| Attention | Grades calls against a named sales method | At the grade |
| Sybill | Answers questions about a call | Someone has to ask |
| Hyperbound | Practice against AI buyers | Practice first; ask about live calls |
| Second Nature | Role play built from your material | Mostly rehearsal; ask about real deals |
| Mindtickle | Training, certification and coaching forms | The manager’s spare hour |
| Highspot | Content, training and role play in one system | Built for a big company |
Who does the coaching after sales coaching software scores the call?
Your sales manager does. The software hands him a score. He still has to sit down with the rep.
Your rep comes off a call and you ask how it went.
“Great call. They loved it. Next steps are set.”
The proposal goes out. Then the buyer goes quiet.
The software scores the call. The scorecard, the sit-down and the next call stay with you.
What these products say they do
They score, and some prompt the rep live. Then it is your manager’s turn. Gong’s own guide for frontline managers asks for this: “Listen to one call per direct report once a week”.
Ask who writes the scorecard
You do. Gong: “your admin needs to create scorecards”. Avoma gives you three templates. None of them is your sale.
What a good call looks like for your sale is yours to write down.
Ask what the report counts
The reports we saw count the coaching: how many calls got scored, how often each manager coached. That is activity.
What you are paying for is the selling. Ask to see the report that shows a rep doing it differently on a live call.
The one question to ask every vendor
After a call is scored, what does the rep say differently on the next call, and who checks?
Ask every vendor here, us included, and ask to see it on a real call.
Where RevHeat fits among sales coaching tools (this one is ours)
You’ve paid for sales training and can’t say if your reps are using it.
AI reads every call. What it looks for comes from 25 years of building sales teams.
We build the sales strategy with you. You approve it, and it becomes the playbook your reps run.
Your manager gets the one thing to coach. The RevHeat Platform reads every call against that playbook. After each call the rep gets one next move.
We check, and we count. We look at the next call with that buyer to see if it happened. Every week we count how many reps do what the playbook says on a live call. We show you the number.
The steps are on how we work with a sales team.
Best for: an owner or sales leader with five or more reps. You have paid for sales training and still can’t see where the gaps are.
Not for you if: you have fewer than five reps, or you want software your team runs alone. It is not a practice tool, a course library, a call recorder, a dialer, a CRM or a forecast tool.
Justin Emond, CEO of Third and Grove, tripled his win rate in six months.
Same reps. Same leads. Same market.
A second result: Rodrigo Perez-Velasco was on a performance improvement plan. Then $4M, $8M, $22M. Same rep.
Your call recorder is fine. The sales method you trained on is fine too, whichever sales training company it came from.
Why deals get pushed, whether the forecast is real, what your buyers keep asking for. The answers are in your calls.
See your last 30 days of sales calls read: which deals are real, and which are slipping.
Sales coaching software that scores your reps’ real calls
1. Gong
Does well: breadth. Gong records every call, and its AI Call Reviewer scores them without a manager listening.
Where it stops: at the score. Your admin builds the scorecards and keeps them current. Your manager still has to sit down with the rep, then find out if the next call changed.
What users say: on Capterra, reviewers praise replaying their own calls and sharing feedback fast. Two reviewers call it expensive.
Best for: a larger team with an operations person to run it.
Price: Gong does not publish one.
2. Avoma
Does well: a low price, with recording, notes and scoring from one vendor. Avoma promises to “automatically score every call against your playbook.”
Where it stops: it starts you on three templates, built for a typical call, not for your sale. Then you have a score on every call and the same question: who sits down with the rep?
Best for: small and mid-sized teams that want to start without a long buying process.
Price: from about $19 to $39 per recorder seat per month, billed annually. Call scoring is a paid add-on, about $29 per seat per month, billed annually.
3. Jiminny
Does well: help while the call is live. With Jiminny you “coach reps live on calls with real-time whisper and guidance.”
Where it stops: a prompt helps that call. Afterwards Jiminny counts how often each rep says a topic. Ask who checks whether the rep sells without the prompt.
Best for: teams that want coaching during the call.
Price: paid seats start from about $42 to $83 per seat per month, depending on the seat type. A listener seat is $0.
4. Attention
Does well: scorecards. In Attention you “grade reps on pre-built frameworks like MEDDIC or BANT or bring your own.”
Where it stops: a grade tells you the rep skipped the budget question. It does not get the question asked on Thursday.
Best for: teams already trained on a named sales method who want every call graded against it.
Price: Attention does not publish one.
5. Sybill
Does well: questions in plain English. In Sybill a rep can ask “How strong was my discovery on this call?”
Where it stops: its page opens “Become your own coach or build a winning team.” Managers can ask it to surface coachable moments. Either way, someone has to ask.
Best for: reps who coach themselves, and managers who will ask.
Price: there is a free plan. Paid plans run from about $30 to $108 per user per month. The top plan is custom.
Sales coaching tools where reps practice
6. Hyperbound
Does well: practice, tied to real calls. In Hyperbound reps “practice with realistic AI buyers.” Hyperbound’s blog says it will “measure the improvement on the next live call.”
Where it stops: it is rehearsal first and also scores real calls. A rep who is sharp against an AI buyer still has to do it with a real one.
Best for: teams hiring a lot of new reps.
Price: a free plan. Paid plans are priced per user, and Hyperbound does not publish the price.
7. Second Nature
Does well: role play built from your own material. Second Nature turns “your call scripts, recordings, and sales material” into practice sessions.
Where it stops: it is mostly rehearsal. It also lists a Deal Coach for live deals; ask what that reads. A rep can pass every role play and still skip the question with a real buyer.
What users say: on SoftwareReviews, reviewers like a safe place to practice a hard customer conversation. One complaint: scoring can feel rigid.
Best for: a training team that wants reps to rehearse a pitch before a customer hears it.
Price: Second Nature does not publish one.
Sales coaching platforms for a large sales force
8. Mindtickle
Does well: structure for the manager. Mindtickle is an “all-in-one revenue enablement platform” with “coaching forms and templates.”
Where it stops: its site says it scores calls on behaviors “like talk time, pace, and questions asked.” Ask whether it can tell you the rep asked who signs. And a coaching form is only as good as the manager who has the hour to fill it in.
What users say: on Capterra, reviewers like all their training in one place, with points that push them to finish it. One mentions lag; another says assignments are hard to find.
Best for: a company with a sales enablement team that runs onboarding, certification and manager coaching as one program.
Price: Mindtickle does not publish one.
9. Highspot
Does well: practice, training and real meetings in one place. Highspot, now “part of Seismic,” runs role play with “multi-persona AI buyers tied to active opportunities.”
Where it stops: it is a big system for a big company. Our view: with eight reps and no enablement team, it is more system than you will use.
What users say: on Capterra, reviewers praise finding the right deck fast and seeing what buyers opened. One says uploading and tagging takes time. Nearly all the reviews we read were about the content library.
Best for: a large company that already runs its sales training in Highspot or Seismic.
Price: Highspot does not publish one.
Before you request a quote, get 20 minutes with us and see which open deals you can still close.
Sales coaching software you may already own
You may already pay for Zoom, HubSpot, Microsoft Teams, Google Meet or Salesforce. All five record. None arrives knowing what a good call is for your sale.
Zoom Revenue Accelerator offers “automated scoring and AI-driven scorecards”, from about $66 to $99.99 per user per month, billed annually. Salesforce says “Conversation Intelligence is included in every Sales Cloud edition.” It sells coaching as part of Agentforce for Sales, an add-on at about $125 per user per month, billed annually.
The Gong alternatives list covers all five.
Frequently Asked Questions About Sales Coaching Software
What is sales coaching software?
Software that helps your reps sell better when your manager can’t be on every call. It comes in three kinds: call scoring, practice on an AI buyer, and training suites.
What is the best sales coaching software?
There isn’t one for every team. Pick the kind first: call scoring, practice or a training suite. If you paid for the training and the tools and your reps still sell the old way, look at RevHeat.
What is AI sales coaching?
Vendors use the name for two things. One is scoring real calls with no manager listening, as Gong’s AI Call Reviewer does. The other is practice: in Hyperbound, reps “practice with realistic AI buyers.” Ask each vendor which it means. Then ask who checks the next call.
Sales coaching platform or app: what is the difference?
Mostly size. A tool or app does one job, such as scoring calls. A platform, such as Mindtickle or Highspot, puts training, practice and call scoring together for a whole sales force.
What should a sales manager coach each week?
One thing, taken from that week’s calls. Coach it in the next one-on-one, then check that rep’s following call to see if it changed. With RevHeat, your manager gets that one thing each week, from every call read against your playbook.
What goes in a sales coaching playbook?
What a good call looks like for your sale, written down in plain words. Start from the sales method you already trained on. With RevHeat, we build the strategy with you, you approve it, and it becomes the playbook your reps run.
How do my calls get to you?
Straight from the call recorder you already use. We set that up. If you don’t have one, we’ll recommend one.
Bottom Line
No sales coaching software is best for every team. Pick the kind first. In our experience, most tools stop at the score. Checking the next call is the part we do. Ask every vendor what your rep says differently on that call, and who checks.